tag:blogger.com,1999:blog-84162156827762360912024-02-21T17:44:48.536+05:30TIB Academy | Best IT Software Training Institutes in BangaloreTIB Academy is a one the leading Software Training Institutes in Bangalore. We offered hands-on Training for all Software Courses in Bangalore like Java, Hadoop, Big data analytics, AWS and so on. All TIB Academy Trainers are real time working professionals so you can gain more knowledge from expertsAnonymoushttp://www.blogger.com/profile/03013069344383112369noreply@blogger.comBlogger20125tag:blogger.com,1999:blog-8416215682776236091.post-7628560491349881872018-06-01T13:34:00.003+05:302018-06-01T13:34:53.113+05:30Hibernate Training Course - TIB Academy <div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="color: black; font-family: arial, helvetica, sans-serif; font-size: medium;">Learn hibernate framework from TIB Academy to endure your knowledge on Java objects, Java Hibernate Mapping, ORM Mapping,</span></div>
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<span style="color: black; font-family: arial, helvetica, sans-serif; font-size: medium;"> inheritance hierarchy, traditional SQL, Hibernate Query Language, different types of persistent classes and collections.</span></div>
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Anonymoushttp://www.blogger.com/profile/03013069344383112369noreply@blogger.com0tag:blogger.com,1999:blog-8416215682776236091.post-76629166091867242932018-05-31T11:08:00.000+05:302018-05-31T11:08:01.443+05:30Oracle<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-size: 14pt; line-height: 21.4667px;">Oracle:</span></div>
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<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-size: 14pt; line-height: 21.4667px;">Oracle is one of the everlasting database technology that is used for cloud scale simplicity, rapid data analytics and data security. It become very popular and powerful as it goes very well with several front end technologies.</span></div>
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Anonymoushttp://www.blogger.com/profile/03013069344383112369noreply@blogger.com0tag:blogger.com,1999:blog-8416215682776236091.post-14055090646691703862018-05-31T10:54:00.003+05:302018-05-31T10:54:44.604+05:30PYTHON<div dir="ltr" style="text-align: left;" trbidi="on">
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<span data-offset-key="e49um-0-0" style="font-family: inherit;">Python is a highly interactive object oriented language that can be easily integrated with data science and machine learning. It can be used for data examining, data analysis and statistical computing, data importing, data manipulation (aka cleansing), data modelling and data reporting. So learning python is not just learning a programming language, it’s something more!!!</span></div>
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Anonymoushttp://www.blogger.com/profile/03013069344383112369noreply@blogger.com0tag:blogger.com,1999:blog-8416215682776236091.post-75109626366982064692018-05-30T15:00:00.002+05:302018-05-30T15:00:53.886+05:30AWS<div dir="ltr" style="text-align: left;" trbidi="on">
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AWS (Amazon Web Services) is a newly emerging cloud computing service powered by Amazon to do data management easily. It also helps us to deliver hardware, software and storage solutions via internet. Scalability, security, dependability and flexibility are some of the important features of AWS. Due to these highlight, it become more popular nowadays. So learn AWS from TIB Academy to get trained from the basics till advanced concepts. It just requires some basic knowledge of Cloud Computing and Networking.</div>
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Anonymoushttp://www.blogger.com/profile/03013069344383112369noreply@blogger.com0tag:blogger.com,1999:blog-8416215682776236091.post-32800974252816549252018-05-30T14:52:00.000+05:302018-05-30T14:52:05.155+05:30OBIEE <div dir="ltr" style="text-align: left;" trbidi="on">
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<span data-offset-key="5foai-0-0" style="font-family: inherit;">OBIEE (Oracle Business Intelligence Enterprise Edition) is a leading Business Intelligence product released by Oracle to create robust reports, ad-hoc query analysis, online analytical processing reports, BI rich and interactive dashboards and scorecards. Due to these benefits, its demand become higher and higher again in market nowadays.</span></div>
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Anonymoushttp://www.blogger.com/profile/03013069344383112369noreply@blogger.com0tag:blogger.com,1999:blog-8416215682776236091.post-2145850215190189202018-05-23T11:38:00.001+05:302018-05-23T11:38:18.321+05:30Android<div dir="ltr" style="text-align: left;" trbidi="on">
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Android is a Linux-based, open source OS which has its own place and demand in the current mobile world. It is one of the rapid growing technologies specifically designed for smart phone users and tablet users. This technology can be learnt by the fresher/beginner who is having sound knowledge in Java programming and mobile app development. If you really want to think and act logically, then join in TIB Academy. It is a good learning platform developing many numbers of new innovators.</div>
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<a class="_58cn" data-ft="{"tn":"*N","type":104}" href="https://www.facebook.com/hashtag/tib?source=feed_text" style="color: #365899; cursor: pointer; font-family: inherit; text-decoration-line: none;"><span class="_5afx" style="direction: ltr; font-family: inherit; unicode-bidi: isolate;"><span aria-label="hashtag" class="_58cl _5afz" style="font-family: inherit; unicode-bidi: isolate;">#</span><span class="_58cm" style="font-family: inherit;">tib</span></span></a> <a class="_58cn" data-ft="{"tn":"*N","type":104}" href="https://www.facebook.com/hashtag/trainininbangalore?source=feed_text" style="color: #365899; cursor: pointer; font-family: inherit; text-decoration-line: none;"><span class="_5afx" style="direction: ltr; font-family: inherit; unicode-bidi: isolate;"><span aria-label="hashtag" class="_58cl _5afz" style="font-family: inherit; unicode-bidi: isolate;">#</span><span class="_58cm" style="font-family: inherit;">trainininbangalore</span></span></a> <span class="_5afx" style="color: #365899; cursor: pointer; direction: ltr; font-family: inherit; text-decoration-line: none; unicode-bidi: isolate;"><a class="_58cn" data-ft="{"tn":"*N","type":104}" href="https://www.facebook.com/hashtag/androidcourse?source=feed_text" style="color: #365899; cursor: pointer; font-family: inherit; text-decoration-line: none;"><span aria-label="hashtag" class="_58cl _5afz" style="font-family: inherit; unicode-bidi: isolate;">#</span><span class="_58cm" style="font-family: inherit;">androidcourse</span></a></span></div>
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Anonymoushttp://www.blogger.com/profile/03013069344383112369noreply@blogger.com0tag:blogger.com,1999:blog-8416215682776236091.post-26311310541904202382018-05-22T11:22:00.000+05:302018-05-22T11:22:12.456+05:30Embedded Systems<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: "Times New Roman", serif; font-size: 12pt; line-height: 18.4px;">An embedded system is the software program arrangement onto the computer hardware components to create an application. Hardware, Software and RTOS (Real Time Operating System) are the requisites to develop an embedded system.</span> Internet Of Things (IOT) can be easily blended with embedded systems. So, enrol yourself in TIB Academy to acquire the excellent training from Senior Engineers.</div>
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Anonymoushttp://www.blogger.com/profile/03013069344383112369noreply@blogger.com0tag:blogger.com,1999:blog-8416215682776236091.post-1066479542608695742018-05-21T13:31:00.002+05:302018-05-21T13:31:41.365+05:30CC++<div dir="ltr" style="text-align: left;" trbidi="on">
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C is a general purpose, procedural and high-level programming language that is mostly used for application development, modern programs and real-time device drivers. C++ is the superset of C and also a middle level language that has the combined characteristics of high level language and low level language. The popularity and demand of C C++ will be always high. So, start learning C C++ from TIB Academy to gain the confidence to do programming on your own and got the grips of software development.</div>
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Anonymoushttp://www.blogger.com/profile/03013069344383112369noreply@blogger.com0tag:blogger.com,1999:blog-8416215682776236091.post-71329397037055381752018-05-21T13:16:00.005+05:302018-05-21T13:16:59.775+05:30Perl <div dir="ltr" style="text-align: left;" trbidi="on">
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Perl (Practical Extraction and Report Language) is a powerful and stable programming language that can be easily blended with HTML, XML, and other markup languages. Perl is mainly used to develop rapid-large scale web applications and mission critical projects via rapid prototyping and large scale development projects. Nowadays, Perl becomes more popular since many companies started using it for web data encryption and e-commerce transactions.</div>
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Anonymoushttp://www.blogger.com/profile/03013069344383112369noreply@blogger.com0tag:blogger.com,1999:blog-8416215682776236091.post-71656474957890090952017-12-07T14:44:00.001+05:302017-12-07T14:44:20.949+05:30Is HTTP Good For SEO<div dir="ltr" style="text-align: left;" trbidi="on">
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Is HTTP Good For SEO</h2>
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<span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt;">If you’ve been doing some
online searches (scoping out your opposition, perhaps? Looking for a company to
remodel your kitchen?), you’ve probably noticed both HTTP and HTTPS sites. What
is the difference between the two, and is it important in terms of online
marketing?<span style="color: #5f5e5f;"><o:p></o:p></span></span></div>
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<span lang="EN-US" style="color: #5f5e5f; font-family: "SourceSansPro-Regular","serif"; font-size: 10.5pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Glad
you asked! We recently write a blog post concerning </span><span lang="EN-US"><span style="color: #275ea7; font-family: SourceSansPro-bold, serif; font-size: 10.5pt; text-decoration-line: none;">reasons your site
should be HTTPS</span></span><span lang="EN-US" style="color: #5f5e5f; font-family: "SourceSansPro-Regular","serif"; font-size: 10.5pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">, but this post is depth
of more details, particularly related to the effect website security has on
SEO.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Montserrat-bold, serif; font-size: 16pt;">What Is HTTPS?</span></h3>
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<span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt;">Let’s begin with the basics. The
“s” at the end of the “http” part of a URL means the website is secure.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt;"> (Hypertext Transport Protocol Security) in
shorts {HTTPS} or secure, sites include the SSL 2048-bit key and can protect a
site connection through verification and encryption. </span><span class="tgc"><span lang="EN-US" style="border: 1pt none windowtext; font-family: inherit, serif; font-size: 10.5pt; padding: 0cm;">When installed on any web server, an SSL certificate activate the
padlock and the https protocol and allows secure links from a web server to a
browser.</span></span><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt;"><o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt;">Secure websites can protect a user’s connection by securing
information in three layers:<span style="color: #5f5e5f;"><o:p></o:p></span></span></div>
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<li><span style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt;"><span lang="EN-US" style="border: 1pt none windowtext; font-family: SourceSansPro-Semibold, serif; font-size: 10.5pt; line-height: 115%; padding: 0cm;">Encryption </span></span><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;">makes sure that
user’s activity cannot be tracked or and make sure information stolen</span></li>
<li><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><strong><span lang="EN-US" style="border: 1pt none windowtext; font-family: SourceSansPro-Semibold, serif; font-size: 10.5pt; line-height: 115%; padding: 0cm;">Data integrity</span></strong><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"> prevent files
from being tainted as they’re transferred</span></span></li>
<li><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;">And <strong><span lang="EN-US" style="border: 1pt none windowtext; font-family: SourceSansPro-Semibold, serif; font-size: 10.5pt; line-height: 115%; padding: 0cm;">authentication </span></strong><span lang="EN-US" style="font-size: 10.5pt; line-height: 115%;">protect against
attacks and build users trust.</span></span></span></li>
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<span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;">But how, exactly, do SSL
certificates affect search engine rankings and more?</span></div>
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<span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: Montserrat-bold, serif; font-size: 16pt; line-height: 115%;"><b>What Is the Overall HTTPS
SEO Impact?</b></span></span></div>
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<span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: Montserrat-bold, serif; font-size: 16pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><br /></span></span></span></div>
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<span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: Montserrat-bold, serif; font-size: 16pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><br /></span></span></span></div>
<div>
<span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: Montserrat-bold, serif; font-size: 16pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;">More than just onsite
content can have a helpful impact on your rankings, traffic, and, potentially, conversion.
One of these factors is website security.</span></span></span></span></div>
<div>
<span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: Montserrat-bold, serif; font-size: 16pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><br /></span></span></span></span></div>
<div>
<span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: Montserrat-bold, serif; font-size: 16pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%; text-transform: uppercase;"><b>RANKINGS</b></span></span></span></span></span></div>
<div>
<span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: Montserrat-bold, serif; font-size: 16pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%; text-transform: uppercase;"><b><br /></b></span></span></span></span></span></div>
<div>
<span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: Montserrat-bold, serif; font-size: 16pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%; text-transform: uppercase;"><div style="background: white; line-height: 17.3pt; margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">In 2014, Google rolled out an important updated algorithms across
the board in favor of HTTPS websites. Then, it was a trivial component within
the overall ranking algorithm and HTTPS sites experienced only minor ranking
increases. But Google indicated that they may strengthen the signal in the outlook.<o:p></o:p></span></div>
<div style="background: white; line-height: 17.3pt; margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">In <strong><span style="border: 1pt none windowtext; padding: 0cm;">2015</span></strong>, <a href="http://searchengineland.com/googles-gary-illyes-https-may-break-ties-between-two-equal-search-results-230691" target="_blank"><span style="border: none windowtext 1.0pt; color: windowtext; mso-border-alt: none windowtext 0cm; padding: 0cm;">Google stated</span></a> that
their HTTPS ranking add to that may serve as a attach breaker if the quality
signals for two different search results are equal in the whole thing else. That
means , if your website is identical to your competitor’s website in terms of pace,
title tags, content newness, etc. but your competitor’s website is HTTPS and
yours isn’t, Google will most likely rank theirs ahead of yours.<o:p></o:p></span></div>
<div style="background: white; line-height: 17.3pt; margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">What does it look like <strong><span style="border: 1pt none windowtext; padding: 0cm;">today</span></strong>? Although only less than 1% of all websites
are safe nowerdays (talking about getting ahead of the opposition!), <span style="border: none windowtext 1.0pt; color: windowtext; mso-border-alt: none windowtext 0cm; padding: 0cm;">40% of Google’s page one organic search results feature an HTTPS
site</span>. Google has confident webmasters to make the relocation to a
secure site for a while now and has been giving an increasing amount of heaviness
in ranking boosts to websites that are HTTPS. Keep in mind, those sites position
on page one of Google are also likely to be next best other practices in order
to gain and retain their appreciated page one real estate, so it’s not a shock
that of those ranking on page one, more are next Google’s heavy suggestion
toward having a secure site!<o:p></o:p></span></div>
<div style="background: white; line-height: 17.3pt; margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">fascinatingly, in <span style="border: none windowtext 1.0pt; color: windowtext; mso-border-alt: none windowtext 0cm; padding: 0cm;">a study conducted by Brian Dean, SEMRush, Ahrefs, SimilarWeb and
MarketMuse</span>, a moderate association between HTTPS and higher search
rankings was found. additional studies have found minor correlation as well—but
combined with other factors and shiny what Google had already confirmed (it
would act as a tie breaker, not a major position factor).<o:p></o:p></span></div>
<div style="background: white; line-height: 17.3pt; margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Once
a great man mentioned in his<span style="border: none windowtext 1.0pt; color: windowtext; mso-border-alt: none windowtext 0cm; padding: 0cm;"> article</span>, Moz also
found a slight association between HTTPS and higher search rankings but
combined with other factors and reflecting what Google had previously stated—it
would act as a tie breaker, not a major ranking factor.</span></div>
<div style="background: white; line-height: 17.3pt; margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><br /></span></div>
<div style="background: white; line-height: 17.3pt; margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><b>TRAFFIC</b></span></span></div>
<div style="background: white; line-height: 17.3pt; margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><b><br /></b></span></span></div>
<div style="background: white; line-height: 17.3pt; margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Better ranking can lead to more traffic (the
more people see your site, the more visit your site and more </span><span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">traffic
you’ll</span><span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"> get). Also, when users are looking at the look
for results, they may see a secure site as a signal of trust and power and
click that website over another, non-secure site, thus improving your site’s
click-through-rate.</span></span></span></div>
<div style="background: white; line-height: 17.3pt; margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><br /></span></span></span></div>
<div style="background: white; line-height: 17.3pt; margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><b>CONVERSIONS</b></span></span></span></span></div>
<div style="background: white; line-height: 17.3pt; margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><b><br /></b></span></span></span></span></div>
<div style="background: white; line-height: 17.3pt; margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;">Users trust safe relations
more-it’s a fact (and sites that follow best practice for user knowledge are
more likely to rank better in Google search results). According to a worldwide Sign
survey,</span><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"> </span><span lang="EN-US" style="font-family: Calibri, sans-serif; font-size: 11pt; line-height: 115%;"><span style="border: 1pt none windowtext; font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%; padding: 0cm;">84% of users would abandon a purchase if data was sent over an
insecure connection</span></span><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;">,</span><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"> and a large bulk are
concerned about their data being intercept or misused online. If a customer
came into your amass and voiced a concern about something, you would do
everything you can to alleviate that concern and create not only a loyal
customer but a raving fan. Why shouldn’t it be the same online—where an overpoweringly
large bulk of users shop and search for home services? Make your customers and forecast
feel safe and give them peace of mind, whether it’s in your store or on the
internet.</span></span></span></span></span></div>
<div style="background: white; line-height: 17.3pt; margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><br /></span></span></span></span></span></div>
<h3 style="background: white; line-height: 17.3pt; margin: 0cm 0cm 0.0001pt; text-align: left; vertical-align: baseline;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: Montserrat-bold, serif; font-size: 16pt; line-height: 115%;">Chrome Labels Sites As
Secure</span></span></span></span></span></span></h3>
<div>
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: Montserrat-bold, serif; font-size: 16pt; line-height: 115%;"><br /></span></span></span></span></span></span></div>
<div>
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: Montserrat-bold, serif; font-size: 16pt; line-height: 115%;"><div style="background: white; line-height: 17.3pt; margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span lang="EN-US" style="color: #5f5e5f; font-family: "SourceSansPro-Regular","serif"; font-size: 10.5pt;">Also, get this: Chrome now makes
it really obvious </span><span lang="EN-US"><span style="border: 1pt none windowtext; font-family: SourceSansPro-bold, serif; font-size: 10.5pt; padding: 0cm;">when
a website isn’t secure</span></span><span lang="EN-US" style="color: #5f5e5f; font-family: "SourceSansPro-Regular","serif"; font-size: 10.5pt;">.<o:p></o:p></span></div>
<span lang="EN-US" style="color: #5f5e5f; font-family: "SourceSansPro-Regular","serif"; font-size: 10.5pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">Previously, the URL
bars of HTTP sites look like this:</span></span></span></span></span></span></span></div>
<div>
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: Montserrat-bold, serif; font-size: 16pt; line-height: 115%;"><span lang="EN-US" style="color: #5f5e5f; font-family: "SourceSansPro-Regular","serif"; font-size: 10.5pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><br /></span></span></span></span></span></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkNex1TVLKSyc1d4OmYIM42HvgZEx_ZE1C9dtLbdWWsWfdmNVO6CsizGNfXsunqaYthmfmWe30BSE6GCFMkRHL35JLccCvOcun4j1G9loncea9LISBJhMCC_mmqVRY-TA2tB9lRUw6rEY/s1600/link.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="87" data-original-width="243" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkNex1TVLKSyc1d4OmYIM42HvgZEx_ZE1C9dtLbdWWsWfdmNVO6CsizGNfXsunqaYthmfmWe30BSE6GCFMkRHL35JLccCvOcun4j1G9loncea9LISBJhMCC_mmqVRY-TA2tB9lRUw6rEY/s1600/link.png" /></a></div>
<div>
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: Montserrat-bold, serif; font-size: 16pt; line-height: 115%;"><span lang="EN-US" style="color: #5f5e5f; font-family: "SourceSansPro-Regular","serif"; font-size: 10.5pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><br /></span></span></span></span></span></span></span></div>
<div>
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: Montserrat-bold, serif; font-size: 16pt; line-height: 115%;"><span lang="EN-US" style="color: #5f5e5f; font-family: "SourceSansPro-Regular","serif"; font-size: 10.5pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><br /></span></span></span></span></span></span></span></div>
<div style="background: white; line-height: 17.3pt; margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><br /></span></span></span></span></span></div>
<div style="background: white; line-height: 17.3pt; margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><br /></span></span></span></span></span></div>
<div style="background: white; line-height: 17.3pt; margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><br /></span></span></span></span></span></div>
<div style="background: white; line-height: 17.3pt; margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><br /></span></span></span></span></span></div>
<div style="background: white; line-height: 17.3pt; margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><br /></span></span></span></span></span></div>
<div style="background: white; line-height: 17.3pt; margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="color: #5f5e5f; font-family: "SourceSansPro-Regular","serif"; font-size: 10.5pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">Not so bad, right?</span></span></span></span></span></span></div>
<div style="background: white; line-height: 17.3pt; margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="color: #5f5e5f; font-family: "SourceSansPro-Regular","serif"; font-size: 10.5pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><br /></span></span></span></span></span></span></div>
<div style="background: white; line-height: 17.3pt; margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><strong><span lang="EN-US" style="border: 1pt none windowtext; font-family: SourceSansPro-Semibold, serif; font-size: 10.5pt; line-height: 115%; padding: 0cm;">But now </span></strong><span lang="EN-US" style="font-family: Calibri, sans-serif; font-size: 11pt; line-height: 115%;"><b><span style="border: 1pt none windowtext; font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%; padding: 0cm;">Chrome labels all HTTP pages as
non-secure.</span></b></span><span lang="EN-US" style="font-size: 10.5pt; line-height: 115%;"> It changes the HTTP
security pointer to the red triangle used for broken HTTPS when users enter
text into a form on an HTTP page, and for all HTTP pages in disguised mode. The
new warning is part of a long term plan to mark all pages served over HTTP as
“not secure.” It ain’t subtle:</span></span></span></span></span></span></span></div>
<div style="background: white; line-height: 17.3pt; margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
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<span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-size: 10.5pt; line-height: 115%;"><br /></span></span></span></span></span></span></span></div>
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<span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: Montserrat-bold, serif; font-size: 16pt; line-height: 115%;"><b>Be Proactive & Act Now</b></span></span></span></span></span></span></span></span></div>
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<span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: Montserrat-bold, serif; font-size: 16pt; line-height: 115%;"><b><br /></b></span></span></span></span></span></span></span></span></div>
<div style="background: white; line-height: 17.3pt; margin: 0cm 0cm 0.0001pt; text-align: justify; vertical-align: baseline;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: Montserrat-bold, serif; font-size: 16pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;">So while at this current
moment the SSL SEO impact isn’t overpoweringly unhelpful (having a secure site
won’t make or break your ranking), things seem to be moving in that direction.
Google’s Webmaster Blog hint at a fully secure web in the prospect: “As migrate
to HTTPS becomes even easier, we’ll continue working towards a web that’s
secure by default.” That’s from a post a couple months ago! Be proactive about
website security rather than reacting to it later on down the road when you’re
already behind the competition because it’s the new norm.</span></span></span></span></span></span></span></span></span></div>
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<span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: Montserrat-bold, serif; font-size: 16pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;">for more : <a href="https://www.tibacademy.in/" target="_blank">Best IT training institute in bangalore</a></span></span></span></span></span></span></span></span></span></div>
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<span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span lang="EN-US" style="font-family: SourceSansPro-bold, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-family: SourceSansPro-Regular, serif; font-size: 10.5pt; line-height: 115%;"><span lang="EN-US" style="font-size: 10.5pt; line-height: 115%;"><br /></span></span></span></span></span></span></span></div>
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Anonymoushttp://www.blogger.com/profile/03013069344383112369noreply@blogger.com0tag:blogger.com,1999:blog-8416215682776236091.post-85971302418042739772017-11-27T16:35:00.003+05:302017-11-27T16:38:07.024+05:30How Google RankBrain Help to Get More Traffic in Your Site <div dir="ltr" style="text-align: left;" trbidi="on">
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How Google RankBrain Help to Get More Traffic to Your Site </h2>
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“Google using a Machine learning technology called RankBrain algorithm to deliver its search result”<o:p></o:p></div>
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<b>What is RankBrain?</b></h3>
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RankBrain is developed by Google. Google uses an artificial intelligent called RankBrain to help to help improve search results. Let’s see how it work with Google’s overall ranking system.<o:p></o:p></div>
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RankBrain is an Artificial Intelligent machine learning system that’s used to help process its search result.<o:p></o:p></div>
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<b>What is Machine Learning?</b></h3>
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Machine learning is where computer teaches itself how to work and to do something, rather than being taught by humans.</div>
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<b>What is Artificial Intelligent?</b></h3>
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<span style="font-family: "calibri" , sans-serif;">True artificial intelligence, or AI for short, is where a computer can be as smart as a human being, at least in the sense of acquiring knowledge both from being taught and from building on what it knows and making new connections.<o:p></o:p></span></div>
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<span style="font-family: "calibri" , sans-serif;">True AI exists only in science fiction novels, of course. In practice, AI is used to refer to computer systems that are designed to learn and make connections.<o:p></o:p></span></div>
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<span style="font-family: "calibri" , sans-serif;">How’s AI different from machine learning? In terms of RankBrain, it seems to us they’re fairly synonymous. You may hear them both used interchangeably, or you may hear machine learning used to describe the type of artificial intelligence approach being employed.<o:p></o:p></span></div>
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<span style="font-family: "calibri" , sans-serif;"><b>Name of the Google's Search Algorithm</b></span></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZsyhg_B5gC-mVssUSZTFgMZTz4MgpXSYerpMTDiS7I_jOxTizfDDsIAT3KjbJmpeWyZRw7FW1um0yy3e2ZCR-6040oe5PlOjfpNpshp5idz3FsDly3FWFTmULWpklxUhdVRJGDuS1ikU/s1600/Google-Hummingbird.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="334" data-original-width="580" height="368" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZsyhg_B5gC-mVssUSZTFgMZTz4MgpXSYerpMTDiS7I_jOxTizfDDsIAT3KjbJmpeWyZRw7FW1um0yy3e2ZCR-6040oe5PlOjfpNpshp5idz3FsDly3FWFTmULWpklxUhdVRJGDuS1ikU/s640/Google-Hummingbird.jpg" width="640" /></a></div>
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<span style="font-family: "calibri" , "sans-serif"; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">Name of Google Algorithm is <b>Hummingbird</b></span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">, as we reported in the past. For years, the overall algorithm didn’t have a formal name. But in the middle of 2013, Google overhauled that algorithm and gave it a name, Hummingbird.</span><o:p></o:p></span></div>
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<span style="font-family: "calibri" , "sans-serif"; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><b>RankBrain with Google's Algorithm</b></span></span></h3>
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<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-size: 12pt;">Hummingbird also contains other parts with names familiar to those in the </span><span style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><b>SEO</b></span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><b> </b>space, such as <span class="s1"><span style="box-sizing: border-box;"><b>Panda</b></span>, </span></span><span class="s2"><span style="box-sizing: border-box;"><span class="s3"><b><span style="text-decoration-line: none;"><span style="box-sizing: border-box;">Pengui</span></span><span class="s3"><span style="text-decoration-line: none;">n</span></span></b></span></span>, and <b>Payday</b> designed to fight spam, <b>Pigeon</b> designed to improve local results, <b>Top Heavy</b> designed to demote ad-heavy pages, <b>Mobile Friendly</b> designed to reward mobile-friendly pages and <b>Pirate</b> designed to fight copyright infringement.</span></span><span style="font-size: 12pt;"><o:p></o:p></span></div>
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<span style="font-size: 12pt;"><b>PageRank </b>is part of the overall Hummingbird algorithm that covers a specific way of giving pages credit based on the links from other pages pointing at them.<o:p></o:p></span></div>
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<span style="font-size: 12pt;">PageRank is special because it’s the first name that Google ever gave to one of the parts of its ranking algorithm, way back at the time the search engine began, in 1998.<o:p></o:p></span></div>
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<span style="font-size: 12pt;">Signals</span></h3>
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<span style="font-size: 12pt;">Signals are things Google uses to help determine how to rank web pages. For example, it will read the words on a webpage, so words are a signal. If some words are in bold, that might be another signal that’s noted. The calculations used as part of PageRank give a page a PageRank score that’s used as a signal. If a page is noted as being mobile-friendly, that’s another signal that’s registered.<o:p></o:p></span></div>
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<span style="font-size: 12pt;">All these signals get processed by various parts within the Hummingbird algorithm to figure out which pages Google shows in response to various searches.<o:p></o:p></span></div>
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<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-size: 12pt;">Google has fairly consistently spoken of having more than </span><span style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><a href="https://tibacademybengaluru.blogspot.in/2017/10/googles-200-factors-for-seo.html" style="box-sizing: border-box;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #428bca;"><b>200 major ranking signals</b></span></a><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><b> </b>that are evaluated that, in turn, </span><b><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">might have up to 10,000 variations or sub-signals</span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">. </span></b></span><span style="font-size: 12pt;"><o:p></o:p></span><span style="font-size: 16px;">Google says is the third-most important factor for ranking web pages. </span></div>
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<span style="font-size: 16px;"><b>Work of RankBrain</b></span></h3>
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<span style="font-size: 12pt;">RankBrain is mainly used as a way to interpret the searches that people submit to find pages that might not have the exact words that were searched for.<o:p></o:p></span></div>
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<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-size: 12pt;">Google has found pages beyond the exact terms someone enters for a very long time. For example, years and years ago, if you’d entered something like “shoe,” Google might not have found pages that said “shoes,” because those are technically two different words. But “stemming” allowed Google to get smarter, to understand that shoes is a variation of shoe, just like “running” is a variation of “run.”</span><o:p></o:p></div>
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<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-size: 12pt;">Google also got synonym smarts, so that if you searched for “sneakers,” it might understand that you also meant “running shoes.” It even gained some conceptual smarts, to understand that there are pages about “Apple” the technology company versus “apple” the fruit.</span><o:p></o:p></div>
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<b><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-size: 12pt;">Knowledge Graph</span></b></div>
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<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-size: 12pt;">The </span><span style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #428bca;"><b>Knowledge Graph</b></span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><b>,</b> launched in 2012, was a way that Google grew even smarter about connections between words. More important, it learned how to search for “things not strings,” as Google has described it.<o:p></o:p></span></span></div>
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<span style="font-size: 12pt;">Strings mean searching just for strings of letters, such as pages that match the spelling of “indira Gandhi.” Things means that instead, Google understands when someone searches for “indira Gandhi,” they probably mean </span><span style="color: #222222; font-size: 12pt;">central figure of the Indian National Congress</span><span style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"> indira Gandhi, an actual person with connections to other people, places and things.<o:p></o:p></span></div>
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<span style="font-size: 12pt;">The Knowledge Graph is a database of facts about things in the world and the relationships between them. It’s why you can do a search like “when was the father of indira Gandhi born” and get an answer about </span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-size: 12pt;">Jawaharlal Nehru</span><span style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"> as below, without ever using her name:<o:p></o:p></span></div>
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<b style="font-size: 12pt;">RankBrain with Refine Queries</b></div>
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<span style="font-size: 12pt;">The methods Google already uses to refine queries generally all flow back to some human being somewhere doing work, either having created stemming lists or synonym lists or making database connections between things. Sure, there’s some automation involved. But largely, it depends on human work.<o:p></o:p></span></div>
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<span style="font-size: 12pt;">The problem is that Google processes three billion searches per day. In 2007, Google said that 20 percent to 25 percent of those queries had never been seen before. In 2013, it brought that number down to 15 percent, which was used again in yesterday’s Bloomberg article and which Google reconfirmed to us. But 15 percent of three billion is still a huge number of queries never entered by any human searcher — 450 million per day.<o:p></o:p></span></div>
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<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-size: 12pt;"><o:p> </o:p></span><span style="font-size: 12pt;">Among those can be complex, multi-word queries, also called “long-tail” queries. RankBrain is designed to help better interpret those queries and effectively translate them, behind the scenes in a way, to find the best pages for the searcher.</span></div>
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<span style="font-size: 12pt;">As Google told us, it can see patterns between seemingly unconnected complex searches to understand how they’re actually similar to each other. This learning, in turn, allows it to better understand future complex searches and whether they’re related to particular topics. Most important, from what Google told us, it can then associate these groups of searches with results that it thinks searchers will like the most.<o:p></o:p></span></div>
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<span style="font-size: 12pt;">Google didn’t provide examples of groups of searches or give details on how RankBrain guesses at what are the best pages. But the latter is probably because if it can translate an ambiguous search into something more specific, it can then bring back better answers.</span></div>
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<span style="font-size: 12pt;">This article's reference is: </span><a href="https://searchengineland.com/" target="_blank">https://searchengineland.com/</a></div>
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Anonymoushttp://www.blogger.com/profile/03013069344383112369noreply@blogger.com0tag:blogger.com,1999:blog-8416215682776236091.post-84200072438163297272017-11-24T17:07:00.000+05:302017-11-24T17:07:06.474+05:30Best IT Training Institute in Bangalore with Placement - TIB Academy<div dir="ltr" style="text-align: left;" trbidi="on">
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Best IT Training Institute in Bangalore with Placement - TIB Academy</h1>
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<span style="background-color: #f7f7f7; color: #333333; font-size: 16px; text-align: justify;">TIB Academy is one of the best training institutes in Bangalore, offering all trending software courses with suitable Placements in Bangalore. Being No.1 Training Institute in Bangalore, our training programs are fully intended to satisfy every student’s needs and requirements. </span><span style="background: rgb(247, 247, 247); border: 0px; color: #333333; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; text-align: justify; vertical-align: baseline;">As a </span><span style="background: rgb(247, 247, 247); border: 0px; color: #333333; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; text-align: justify; vertical-align: baseline;">software training institute</span><span style="background: rgb(247, 247, 247); border: 0px; color: #333333; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; text-align: justify; vertical-align: baseline;">, we provide individual and corporate training in all IT/software courses like</span><span style="background-color: #f7f7f7; color: #333333; font-size: 16px; text-align: justify;"> Python training, Big Data Analytic, Hadoop training, </span><a href="https://www.tibacademy.in/java-training-in-bangalore/" style="background: rgb(247, 247, 247); border: 0px; color: #fe5e08; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; text-align: justify; text-decoration-line: none; vertical-align: baseline;">Java training</a><span style="background-color: #f7f7f7; color: #333333; font-size: 16px; text-align: justify;">, </span><a href="https://www.tibacademy.in/android-training-in-bangalore/" style="background: rgb(247, 247, 247); border: 0px; color: #fe5e08; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; text-align: justify; text-decoration-line: none; vertical-align: baseline;">Android training</a><span style="background-color: #f7f7f7; color: #333333; font-size: 16px; text-align: justify;">, AWS training, Angular JS training, Selenium training, </span><a href="https://www.tibacademy.in/tableau-training-in-bangalore/" style="background: rgb(247, 247, 247); border: 0px; color: #fe5e08; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; text-align: justify; text-decoration-line: none; vertical-align: baseline;">Tableau training</a><span style="background-color: #f7f7f7; color: #333333; font-size: 16px; text-align: justify;">, Salesforce training, </span><a href="https://www.tibacademy.in/advanced-oracle-dba-training-in-bangalore/" style="background: rgb(247, 247, 247); border: 0px; color: #fe5e08; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; text-align: justify; text-decoration-line: none; vertical-align: baseline;">Oracle DBA training</a><span style="background-color: #f7f7f7; color: #333333; font-size: 16px; text-align: justify;">, </span><a href="https://www.tibacademy.in/ios-training-in-bangalore/" style="background: rgb(247, 247, 247); border: 0px; color: #fe5e08; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; text-align: justify; text-decoration-line: none; vertical-align: baseline;">IOS training</a><span style="background-color: #f7f7f7; color: #333333; font-size: 16px; text-align: justify;">, Oracle training, Linux Training, Informatica Training, Embedded systems training, MSBI training, </span><a href="https://www.tibacademy.in/web-designing-training-in-bangalore/" style="background: rgb(247, 247, 247); border: 0px; color: #fe5e08; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; text-align: justify; text-decoration-line: none; vertical-align: baseline;">Web development training</a><span style="background-color: #f7f7f7; color: #333333; font-size: 16px; text-align: justify;"> and many other courses are obtainable in our Training academy.</span></div>
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Anonymoushttp://www.blogger.com/profile/03013069344383112369noreply@blogger.com0tag:blogger.com,1999:blog-8416215682776236091.post-60026663879342204332017-11-10T17:41:00.000+05:302017-11-10T17:42:24.782+05:30Inbound Marketing Methodology<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="color: #0c343d;">Inbound Marketing Methodology</span></h2>
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<b><span style="color: red; font-size: 14.0pt; line-height: 115%;">What is Inbound Marketing<o:p></o:p></span></b></div>
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<span style="font-size: 14.0pt; line-height: 115%;">Inbound
Marketing is focused on attracting customers through relevant and helpful
content and adding at every stage in your customer’s buying journey. With
inbound marketing, potential customers find you through channels like blog,
search engines and social media. <o:p></o:p></span></div>
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<b><span style="font-size: 14.0pt; line-height: 115%;">Attract</span></b><b><span style="font-family: "wingdings"; font-size: 14.0pt; line-height: 115%;">à</span></b><b><span style="font-size: 14.0pt; line-height: 115%;"> Convert</span></b><b><span style="font-family: "wingdings"; font-size: 14.0pt; line-height: 115%;">à</span></b><b><span style="font-size: 14.0pt; line-height: 115%;"> Close</span></b><b><span style="font-family: "wingdings"; font-size: 14.0pt; line-height: 115%;">à</span></b><b><span style="font-size: 14.0pt; line-height: 115%;"> Delight<o:p></o:p></span></b></div>
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<span style="font-size: 14.0pt; line-height: 115%;">The above
four Phrase are turn strangers into visitors, leads, customers and promoters.
The Methodology becomes even more powerful when implemented with your sales and
customer success strategy<o:p></o:p></span></div>
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<b><span style="color: red; font-size: 14.0pt; line-height: 115%;">Attract<o:p></o:p></span></b></div>
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<b><span style="font-size: 14.0pt; line-height: 115%;">Strangers ---> Visitors<o:p></o:p></span></b></div>
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<span style="font-size: 14.0pt; line-height: 115%;">You don’t
want just anyone come in to your site. You want people more likely to become a
lead and ultimately happy customers. How do you get them? You attract more of
the right customers with relevant content at the right time when they are
looking for it.<o:p></o:p></span></div>
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<b><span style="font-size: 14.0pt; line-height: 115%;">Blogging<o:p></o:p></span></b></div>
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<span style="font-size: 14.0pt; line-height: 115%;">Inbound
Marketing Starts with content. A blog is the single way to attract the visitors
to your website. In order to get found by the right prospective customers, you
must create educational content<b> </b>that
specks to them and answers their questions.<o:p></o:p></span></div>
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<b><span style="font-size: 14.0pt; line-height: 115%;">Content Strategy<o:p></o:p></span></b></div>
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<span style="font-size: 14.0pt; line-height: 115%;">Your
customers begin their buying process online, usually by searching to find
something they have questions about. So, you need to make sure you’re showing
up when and where they search. To do that, increase your presence with tools
that helps you define and implement your content strategy.<o:p></o:p></span></div>
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<b><span style="font-size: 14.0pt; line-height: 115%;">Social Media</span></b></div>
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<span style="font-size: 14pt;">Successful
inbound strategies are all about remarkable content – and social media allow
you to share that valuable information engage with your prospects and put a
human face on your brand. Interact on the platform where your ideal buyers spend
their time.</span></div>
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<b><span style="color: red; font-size: 14.0pt; line-height: 115%;">Convert</span></b></div>
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<b><span style="font-size: 14.0pt; line-height: 115%;">Visitors</span></b><span style="font-family: "wingdings"; font-size: 14pt; line-height: 115%;">à</span><b><span style="font-size: 14.0pt; line-height: 115%;">Leads</span></b></div>
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<span style="font-size: 14pt;">Once you’ve
attract website visitors, the next step is to convert those people to leads.
You do this by opening up a conversation in whatever way works best for them –
with messages forms or meetings. Once you have in touch , you answer questions
and provide relevant content that is interested and valuable to each of your
personas – and continues the conversation.</span></div>
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<b><span style="font-size: 14.0pt; line-height: 115%;">Forms</span></b></div>
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<span style="font-size: 14pt;">In order for
visitors to become lead, they can fill out a form and submit their information.
Optimize your form to make this step of the conversion process as easy as
possible.</span></div>
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<b><span style="font-size: 14.0pt; line-height: 115%;">Meeting</span></b></div>
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<span style="font-size: 14pt;">To win new
deals, your going to have speak with people one way or another, via phone or virtual
meeting. Give prospects an easy way to book meeting without the back and
forth.Your calendar says full, and you stay productive. Show up engage and win
a new customer.</span></div>
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<b><span style="font-size: 14.0pt; line-height: 115%;">Message</span></b></div>
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<span style="font-size: 14pt;">Chat with
site visitors, connect with the right people at the right time, and make chat
conversation a natural part of your sales process. Close more deal with the
live chat tools that build for sale teams. Messages helps Sales team connect
with the right people right when they are most engaged.</span></div>
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<b><span style="font-size: 14.0pt; line-height: 115%;">CRM</span></b></div>
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<span style="font-size: 14.0pt; line-height: 115%;">Keep track
of the leads you are converting in your CRM, a centralized content database.
Having all your data in one place help you make sense of every interaction you
have had with your contacts and optimize with your future <o:p></o:p></span></div>
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<span style="font-size: 14pt;">interactions
to more effectively attract convert close and delight your ideal customers.</span></div>
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<b><span style="color: red; font-size: 14.0pt; line-height: 115%;">Close<o:p></o:p></span></b></div>
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<span style="font-size: 14.0pt; line-height: 115%;">You’re on
the right track. You’ve attracted the right visitors and converted the right
leads, but now you need to transform those leads to customers. How can you most
effectively do this? The sales tools available at this stage to make sure you’re
closing the right leads at the right time faster and easier.<o:p></o:p></span></div>
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<b><span style="font-size: 14.0pt; line-height: 115%;">Pipeline Management<o:p></o:p></span></b></div>
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<b><span style="font-size: 14.0pt; line-height: 115%;"><br /></span></b></div>
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<span style="font-size: 14.0pt; line-height: 115%;">How do you
know which marketing efforts are brining in the best leads? Is your sales team
effectively closing those best leads in to customers? Is your sales team effectively
closing those best leads into customer? </span><span style="background: white; font-size: 14.0pt; line-height: 115%; mso-bidi-font-family: Helvetica;">Using
HubSpot's CRM allows you to analyze just how well your marketing and sales
teams are playing together.</span><o:p></o:p></div>
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<b><span style="font-size: 14.0pt; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">Lead
Nurturing</span></b></div>
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<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-size: 14pt; line-height: 115%;">Each lead you have should be nurtured according to their
interests and lifecycle stage. Pages they’ve visited, content and whitepapers –
all these indicate shifting interests. Good nurturing adapts messaging to stay
relevant and makes winning new customers faster.</span><o:p></o:p></div>
<h4 style="background: white; margin-bottom: 6.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6.0pt; vertical-align: baseline;">
<span style="font-family: "calibri" , "sans-serif"; font-size: 14.0pt;">Email<o:p></o:p></span></h4>
<h4 style="background: white; line-height: 115%; margin-bottom: 6.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6.0pt; vertical-align: baseline;">
<span style="font-family: "calibri" , sans-serif; font-size: 14pt; font-weight: normal; line-height: 115%;">What
do you do if a visitor clicks on your call-to-action, fills out a landing page,
or downloads your whitepaper, but still isn’t ready to become a customer? A
series of emails focused on useful, relevant content can build trust with a prospect
and help them become more ready to buy.</span><o:p></o:p></h4>
<h4 style="background: white; margin-bottom: 6.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6.0pt; vertical-align: baseline;">
<span style="font-family: "calibri" , "sans-serif"; font-size: 14.0pt;">Predictive Lead Scoring<o:p></o:p></span></h4>
<h4 style="background: white; line-height: 115%; margin-bottom: 6.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6.0pt; vertical-align: baseline;">
<span style="font-family: "calibri" , sans-serif; font-size: 14pt; font-weight: normal; line-height: 115%;">Lead
scoring is a great way to handle growth at your company. As your business grows
and you generate more leads, it doesn't always make sense to get in touch with
every single lead. You want to make sure a sale is prioritizing their time
based on the most qualified leads.</span><o:p></o:p></h4>
<h4 style="background: white; margin-bottom: 6.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; vertical-align: baseline;">
<span style="font-family: "calibri" , "sans-serif"; font-size: 14.0pt;">Delight<o:p></o:p></span></h4>
<h4 style="background: white; margin-bottom: 6.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; vertical-align: baseline;">
<span style="font-family: "calibri" , sans-serif; font-size: 14pt; font-weight: normal;">The inbound way is all about providing a remarkable
experience for your customers. Plus, they have much higher expectations of your
business and how they’re treated than ever before. So, it’s even more important
to engage with, delight, and make your customers successful. If you do, they
will buy more, stay with you longer, refer their friends, and be happy to tell
the world they love you.</span><o:p></o:p></h4>
<h4 style="background: white; margin-bottom: 6.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6.0pt; vertical-align: baseline;">
<span style="font-family: "calibri" , "sans-serif"; font-size: 14.0pt;">Customer Hub<o:p></o:p></span></h4>
<h4 style="background: white; margin-bottom: 6.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6.0pt; vertical-align: baseline;">
<span style="font-family: "calibri" , sans-serif; font-size: 14pt; font-weight: normal;">Your customers can be your biggest fans or worst
detractors. It all comes down to how well you understand them and if you’ve
helped them succeed. With Customer Hub you’ll have the tools and playbook you
need to get to know, connect with, and truly help your customers succeed.</span><o:p></o:p></h4>
<h4 style="background: white; margin-bottom: 6.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6.0pt; vertical-align: baseline;">
<span style="font-family: "calibri" , "sans-serif"; font-size: 14.0pt;">Smart Content<o:p></o:p></span></h4>
<h4 style="background: white; margin-bottom: 6.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6.0pt; vertical-align: baseline;">
<span style="font-family: "calibri" , sans-serif; font-size: 14pt; font-weight: normal;">No one wants a sales pitch when they've already
bought. Smart content makes sure you don't show loyal customers CTAs or content
meant for first-time buyers. And with smart calls-to-action, you present
different visitors with offers that change based on buyer persona and lifecycle
stage.</span><o:p></o:p></h4>
<h4 style="background: white; margin-bottom: 6.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6.0pt; vertical-align: baseline;">
<span style="font-family: "calibri" , "sans-serif"; font-size: 15.0pt;">Conversations<o:p></o:p></span></h4>
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</span></div>
<h4 style="background: white; line-height: 115%; margin-bottom: 6.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6.0pt; vertical-align: baseline;">
<span style="font-family: "calibri" , sans-serif; font-size: 14pt; font-weight: normal; line-height: 115%;">Manage,
collaborate, and respond to customer messages, from any channel, inside
HubSpot. Keep track of potential deals, questions, comments, and requests – and
start having better more meaningful customer conversations.</span><span style="font-family: "calibri" , "sans-serif"; font-size: 14.0pt; font-weight: normal; line-height: 115%;"><o:p></o:p></span></h4>
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<b><a href="http://tibacademybengaluru.blogspot.com/2017/10/you-tube-marketing-strategy-tips-and.html" target="_blank">You tube Marketing</a></b></div>
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<br /></div>
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<a href="https://tibacademybengaluru.blogspot.in/2017/10/10-effective-social-media-marketing.html" target="_blank">Social Media Marketing</a></div>
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<a href="https://www.tibacademy.in/" target="_blank">Get Hands on Digital Marketing Training in Bangalore</a></div>
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Anonymoushttp://www.blogger.com/profile/03013069344383112369noreply@blogger.com0tag:blogger.com,1999:blog-8416215682776236091.post-16795750063646356412017-11-06T20:09:00.000+05:302017-11-06T20:10:18.826+05:308 Things Every Beginner Oracle DBA Should Know<div dir="ltr" style="text-align: left;" trbidi="on">
<h1 class="main-title" style="-webkit-text-stroke-width: 0px; background-color: white; box-sizing: border-box; font-family: museosans, Arial, sans-serif; font-size: 36px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 500; letter-spacing: normal; line-height: 43.2px; margin: 0px; padding-right: 40px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">
<span style="color: blue;"><span style="color: #0b5394;">8 Things Every Beginner Oracle DBA Should Know</span><span style="background-color: #073763;"></span></span></h1>
<h1 class="main-title" style="-webkit-text-stroke-width: 0px; background-color: white; box-sizing: border-box; color: #2872ba; font-family: museosans, Arial, sans-serif; font-size: 36px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 500; letter-spacing: normal; line-height: 43.2px; margin: 0px; orphans: 2; padding-right: 40px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-break: break-word; word-spacing: 0px;">
</h1>
<div style="-webkit-text-stroke-width: 0px; background-color: white; box-sizing: border-box; color: #6b6b6b; font-family: museosans, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; margin: 0px 0px 16px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">
If you have just taken on the responsibilities of a DBA, it’s hard sometimes to know which skill sets are most crucial to your job. The job responsibilities of DBAs are vast and complex and often dip into other areas of IT – so which ones should you hone first?</div>
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In this blog post, we’re going to outline the ones we think will be more helpful as you get started on your DBA journey. Although learning on the job is a continuous and never-ending process, there are certain skills and concepts that are critical from the start. As a general rule, we believe it’s a good idea for early-career DBAs to develop a 360-degree view of how your databases interact with various subsystems — OS, network, firewalls, server hardware, and storage systems, to name a few. Our suggestions will be rooted in this concept.</div>
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Here’s a checklist of eight job requirements in which a <a href="https://www.tibacademy.in/" target="_blank">beginner Oracle DBA</a> should build expertise:</div>
<div style="-webkit-text-stroke-width: 0px; background-color: white; box-sizing: border-box; color: #6b6b6b; font-family: museosans, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; margin: 0px 0px 16px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">
<b style="box-sizing: border-box; display: inline-block; font-weight: 700; transform: scale(1, 1.1);">Installing and configuring Oracle</b></div>
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Procedures and caveats of installing Oracle across different OS — Linux, Windows Server, Unix, to name a few — can vary considerably. Each platform has its own peculiar and specific requirements. Knowing about Oracle installation procedures is a strong point, but there is no substitute for practical experience. Read, listen, observe, and always be on the lookout for opportunities to get that practical experience.</div>
<div style="-webkit-text-stroke-width: 0px; background-color: white; box-sizing: border-box; color: #6b6b6b; font-family: museosans, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; margin: 0px 0px 16px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">
<b style="box-sizing: border-box; display: inline-block; font-weight: 700; transform: scale(1, 1.1);">Basic monitoring and tuning</b></div>
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There are so many diverse issues that can affect the <a href="https://www.tibacademy.in/training-in-bangalore/dba-training-in-bangalore/oracle-dba-training/" target="_blank">performance of an Oracle database</a>. As a new DBA you should be able to understand the type of bottlenecks that can take place and be able to find solutions. To mention just a few: Use common wait events, check if the right index is being used, and rebuild indexes and tables if necessary to remove fragmentation.</div>
<div style="-webkit-text-stroke-width: 0px; background-color: white; box-sizing: border-box; color: #6b6b6b; font-family: museosans, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; margin: 0px 0px 16px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">
<b style="box-sizing: border-box; display: inline-block; font-weight: 700; transform: scale(1, 1.1);">Backing up and recovering databases</b></div>
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One of the top responsibilities of an Oracle DBA is to ensure continuity and availability of the database. As a matter of fact, a number of companies use KPIs based on the mean availability time between failures for evaluating performance of DBAs. There are skills you will need to pick up to ensure database availability. One of these is to be able to confidently use Oracle’s native backup and restore features and other similar third-party tools.</div>
<div style="-webkit-text-stroke-width: 0px; background-color: white; box-sizing: border-box; color: #6b6b6b; font-family: museosans, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; margin: 0px 0px 16px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">
<b style="box-sizing: border-box; display: inline-block; font-weight: 700; transform: scale(1, 1.1);">Basic understanding of database security issues</b></div>
<div style="-webkit-text-stroke-width: 0px; background-color: white; box-sizing: border-box; color: #6b6b6b; font-family: museosans, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; margin: 0px 0px 16px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">
No one expects an Oracle DBA to have in-depth knowledge of all aspects of Oracle database security. If you are new on the job, at the very least you should know the basic security issues. For example, a new DBA should be aware of roles, profiles, user accounts, object and system level privileges, and related concepts. SQL Injection is also an area an entry-level DBA should be familiar with.</div>
<div style="-webkit-text-stroke-width: 0px; background-color: white; box-sizing: border-box; color: #6b6b6b; font-family: museosans, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; margin: 0px 0px 16px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">
<b style="box-sizing: border-box; display: inline-block; font-weight: 700; transform: scale(1, 1.1);">Database design</b></div>
<div style="-webkit-text-stroke-width: 0px; background-color: white; box-sizing: border-box; color: #6b6b6b; font-family: museosans, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; margin: 0px 0px 16px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">
<a href="https://www.tibacademy.in/training-in-bangalore/dba-training-in-bangalore/oracle-dba-training/" target="_blank">Software development</a> teams often interact with DBAs to preempt faults in database design and to avoid costly modifications in database structure down the line. One of the key concepts that any DBA should be familiar with is DB normalization, at least up to the third normal form. Chances are, you probably know how to normalize a database but in practice, DB normalization can be a double-edged sword. There are specific scenarios in database design where you might want to denormalize a database and promote data redundancy in a controlled manner in the interest of speeding up overall database access.</div>
<div style="-webkit-text-stroke-width: 0px; background-color: white; box-sizing: border-box; color: #6b6b6b; font-family: museosans, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; margin: 0px 0px 16px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">
<b style="box-sizing: border-box; display: inline-block; font-weight: 700; transform: scale(1, 1.1);">Good knowledge of DBMS series of packages</b></div>
<div style="-webkit-text-stroke-width: 0px; background-color: white; box-sizing: border-box; color: #6b6b6b; font-family: museosans, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; margin: 0px 0px 16px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">
A beginner DBA should understand the purpose behind the DBS series of packages that come bundled with Oracle. These packages extend Oracle’s core functionality. Without these packages it would not be possible to use PL/SQL with many standard Oracle features. As a new DBA you need not know each and every package, but you should have a good idea of the utility and functionality that those packages provide.</div>
<div style="-webkit-text-stroke-width: 0px; background-color: white; box-sizing: border-box; color: #6b6b6b; font-family: museosans, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; margin: 0px 0px 16px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">
<b style="box-sizing: border-box; display: inline-block; font-weight: 700; transform: scale(1, 1.1);">Command over SQL and PL/SQL</b></div>
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Besides being confident with SQL — a non-procedural language that is used to execute both DDL and DML statements — a beginner DBA should also be confident in the use of PL/SQL. Even though PL/SQL is perceived to be a developer’s skillset, a DBA should be able to use PL/SQL to create jobs or stored procedures or to query underlying system tables. Knowledge of PL/SQL will also enable a DBA to read scripts written by programmers and to fine-tune their queries.</div>
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Anonymoushttp://www.blogger.com/profile/03013069344383112369noreply@blogger.com0tag:blogger.com,1999:blog-8416215682776236091.post-34193281257947522362017-10-19T16:06:00.000+05:302017-10-19T16:06:07.386+05:30You Tube Marketing Strategy Tips and Tricks<div dir="ltr" style="text-align: left;" trbidi="on">
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Best You Tube Marketing Strategy Tips and Tricks</h2>
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<span style="color: #20292f; font-family: "Arial","sans-serif";">YouTube
Marketing gives you entrance to a huge audience. Every minute there are
uploading 300 hours of videos on YouTube. Every subject from saving lives to
selling cat bibs. Google has plenty of choices, easy-to-follow guides and
tutorials to help you market your channels</span></div>
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<span style="color: #20292f; font-family: "Arial","sans-serif";"><br /></span></div>
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<span style="color: #20292f; font-family: "Arial","sans-serif";"><br /></span></div>
<div class="MsoNormal">
<span style="color: #20292f; font-family: "Arial","sans-serif";"><br /></span></div>
<div class="MsoNormal">
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">The problem is that there is so much information available;
it can be hard to know where to start. Before you know it, you have fallen down
a YouTube wormhole of videos, three hours have passed, and you burnt your
oven pizza. we have composed 18 best practices for YouTube marketing
useful to improve your channel in you
tube.</span></div>
<div class="MsoNormal">
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><br /></span></div>
<h3 style="text-align: left;">
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">You tube Marketing Content Strategy</span></h3>
</div>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><div style="line-height: 19.5pt; margin-bottom: .0001pt; margin: 0in; vertical-align: baseline;">
E
Marketer estimated that YouTube had 180.1 million US users in 2016 and
showed no signs of slowing down in the future. So, before you hit the record
button you may want to figure out how you are going to fit in to that network.<o:p></o:p></div>
<span style="font-size: 12pt; line-height: 115%;">While your approach will
differ based on your position it’s useful to have a general idea want to do and
how you are going to do. This heavy saturation of content makes it hard to get
noticed. Instantly, the viewer expectations and production standards can be changed.</span></span></div>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><span style="font-size: 12pt; line-height: 115%;"><br /></span></span></div>
<h3 style="text-align: left;">
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><span style="font-size: 12pt; line-height: 115%;">Find Your Niche</span></span></h3>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcEeVZ6hH5qyg7_Ax1mjENgywyAEyV721n_lHwL6YGrOBEMs36F7F7lHDKqF4OABJjZar9foWABLUQnHYV8W_reMNOG2FOspuSmmW_hJJy4EyoKMF1MTFjLIIS_oCsL9cRD7pHnUCBy94/s1600/Find+your+Niche.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="463" data-original-width="1024" height="144" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcEeVZ6hH5qyg7_Ax1mjENgywyAEyV721n_lHwL6YGrOBEMs36F7F7lHDKqF4OABJjZar9foWABLUQnHYV8W_reMNOG2FOspuSmmW_hJJy4EyoKMF1MTFjLIIS_oCsL9cRD7pHnUCBy94/s320/Find+your+Niche.jpg" width="320" /></a></div>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><span style="font-size: 12pt; line-height: 115%;"><br /></span></span></div>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><span style="font-size: 12pt; line-height: 115%;">Distribution models of the internet anything, that position players fair
role in the new digital landscape. Large companies like Puma and Apple partner
with local businesses to reach niche audiences as part of YouTube marketing
efforts.</span></span></div>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><span style="font-size: 12pt; line-height: 115%;"><br /></span></span></div>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><span style="font-size: 12pt; line-height: 115%;"><br /></span></span></div>
<h3 style="text-align: left;">
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><span style="font-size: 12pt; line-height: 115%;">Make Multiple Channels</span></span></h3>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><span style="font-size: 12pt; line-height: 115%;">Many successful YouTube accounts have multiple channels that address
different topics.</span></span></div>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><span style="font-size: 12pt; line-height: 115%;"><br /></span></span></div>
<h3 style="text-align: left;">
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><span style="font-size: 12pt; line-height: 115%;">You tube Analytics</span></span></h3>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><span style="font-size: 12pt; line-height: 115%;">You Tube can be measured to improve and has a full suite of tools to
help you analyze your traffic. Use it to gain approaching on:</span></span></div>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><span style="font-size: 12pt; line-height: 115%;"><br /></span></span></div>
<div>
<ul style="text-align: left;">
<li>How your channel is doing.</li>
<li>Who is watching your videos and how to found them?</li>
<li>Audience participation and engagement level to be implemented.</li>
<li>How much money you are making from your videos.</li>
<li>For more information, allow the official YouTube course on how to measure
your success with the Analytics.</li>
</ul>
<h3 style="text-align: left;">
You tube Marketing and Branding</h3>
</div>
<div>
<div class="MsoNormal" style="line-height: 19.5pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Your brand is the face
of your company. The finer points of branding can have a involuntary effect on
our audience for many times. Response to your channel is how you manage your
brand will set the tone for the way people. Try a experiment that…think of a brand
you trust vs. one you don’t trust.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 19.5pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">There are different
feelings that should come to mind when you compare products like moonshine vs.
aged whiskey – or brands such as Motel 6 vs. The Hilton. Your brand identity with
your philosophy can help modify your image. Some best practices for branding
and YouTube marketing follow as:<o:p></o:p></span></div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Keep your branding regular
across different media. Learn more from the Brand identity at the You Tube
creator Academy.</span></div>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><br /></span></div>
<h3 style="text-align: left;">
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Stay Consistent</span></h3>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Keep your branding regular across different media. Learn more from the
Brand identity at the You Tube creator Academy.</span></div>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><br /></span></div>
<h3 style="text-align: left;">
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Customize the Channel </span></h3>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Customize your channel design opens up features, such as the ability to
add links to social networking sites like Face book or twitter in
the channel section.</span></div>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><br /></span></div>
<h3 style="text-align: left;">
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Effective Channel Trailer </span></h3>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">A good trailer helps to attract the guests to your channel. People
should know that content which will
satisfy their expectations.</span></div>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><br /></span></div>
<h3 style="text-align: left;">
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Add Custom Subscribe Button</span></h3>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><br /></span></div>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">You can add a custom subscribe to your channel and decide when it pops
up.</span></div>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><br /></span></div>
<h3 style="text-align: left;">
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Change Channel Art</span></h3>
<div>
<span style="color: #20292f; font-family: Arial, sans-serif; font-size: 12pt;">You can easily change the channel art for your channel.</span></div>
<div>
<span style="color: #20292f; font-family: Arial, sans-serif; font-size: 12pt;"><br /></span></div>
<h3 style="text-align: left;">
<span style="color: #20292f; font-family: Arial, sans-serif; font-size: 12pt;">Change Your Channel Icon</span></h3>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">You can manage your channel icon from your Google account.</span></div>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><br /></span></div>
<h3 style="text-align: left;">
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Cards for You tube Marketing Campaign</span></h3>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Cards are notifications that appear on the screen. There are various
types of you can use for different categories. They work great as incentives to
get your viewers to click. Visit the you tube creator academy’s section on
cards to find out how to get the most out of them.</span></div>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><br /></span></div>
<h3 style="text-align: left;">
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Optimize your videos for Accessibility</span></h3>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">These are the tips to help you construct and optimize share able content
on your channel. Getting your videos is making them easy to find from the YouTube
search bar, and Google search engine. One way to make your content more
accessible is to follow you tube’s Best practices for metadata. YouTube
Metadata involves information about a video, such as title, tags, and
description.</span></div>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><br /></span></div>
<h3 style="text-align: left;">
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">You tube's video editor Tool</span></h3>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">YouTube has built a set of video editor tools to help you to add audio, create mash ups, and more
activities.</span></div>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><br /></span></div>
<h3 style="text-align: left;">
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Optimize for the mobile App</span></h3>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Data from mobile App showed that digital media has continued to
increase by 50% in the past 3 years and 90% of growth is from mobile app usage.
So, create and upload videos with mobiles.</span></div>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><br /></span></div>
<h3 style="text-align: left;">
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Craft Effective Title</span></h3>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Create the titles are help people find your videos from the YouTube
search bar. Includes that:</span></div>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><br /></span></div>
<div>
<ul style="text-align: left;">
<li>Writing titles are easy to search for videos.</li>
<li>Use Google Trends to identify strong keywords.</li>
<li>Create titles are short and sweet.</li>
<li>A thumbnail that helps you tells an interesting story.</li>
</ul>
<h3 style="text-align: left;">
Create Smart Description</h3>
</div>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">This can be helpful things below the fold, such as lyrics to a song or
helpful links.</span></div>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><br /></span></div>
<h3 style="text-align: left;">
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Engage with your Audience</span></h3>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">YouTube is a social network. Get a chance to engage with your audience
with live streams, comments, and discussions. The following actions can help
you drive engagement and connect with the community.</span></div>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><br /></span></div>
<h3 style="text-align: left;">
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Create Story Driven Narrative</span></h3>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">YouTube is social; you should take advantage of that fact to promote
greater human connections. Sharing the document will help you relate
to others and establish your channel.</span></div>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><br /></span></div>
<h3 style="text-align: left;">
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Target your demographic</span></h3>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Marketers call, listening to your audience. Viewers are your greatest positive
feature. Many times they suggest support, insight, and inspiration. Design your
channel in own thoughts which will help you to get a honest customer’s. Follow
analytics or ask your audience to get good impression from your channel.</span></div>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><br /></span></div>
<h3 style="text-align: left;">
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Create Playlist</span></h3>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Create playlists to keep people interested in your channel. For an
example of Crash Course’s YouTube channel playlists, which are very well
organized, and consistently branded?</span></div>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><br /></span></div>
<h3 style="text-align: left;">
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Syndicate your Content</span></h3>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">It’s easier than ever to syndicate your content and send it out into the
multitudes. Share your videos on Face book, Twitter, or LinkedIn them in your
channel posts.</span></div>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><br /></span></div>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Related Stores:</span></div>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><br /></span></div>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><a href="https://tibacademybengaluru.blogspot.in/2017/10/10-effective-social-media-marketing.html" target="_blank">10 Social Media Marketing Strategy</a></span></div>
<div>
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<a href="https://www.tibacademy.in/" target="_blank">Get Real time Digital Marketing Training</a></div>
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<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"> </span></div>
<div>
<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><span style="font-size: 12pt; line-height: 115%;"><br /></span></span></div>
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<span style="color: #20292f; font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><span style="font-size: 12pt; line-height: 115%;"><br /></span></span></div>
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Anonymoushttp://www.blogger.com/profile/03013069344383112369noreply@blogger.com0tag:blogger.com,1999:blog-8416215682776236091.post-1451933044991310362017-10-19T08:58:00.000+05:302017-10-26T12:59:22.149+05:3010 Effective Social Media Marketing Strategy<div dir="ltr" style="text-align: left;" trbidi="on">
<h2 style="text-align: left;">
10 Effective Social Media Marketing Strategy</h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmoAjPJMTI9sxigH-IoUD5nfcsCwPckm9GMq4XC6E7WZvNqXNHaSde1rH_p-hAWnDqiFmiUfk94pSdNvt3SAD9aHS0IJD3rLShw59LN2FsOUu6e_UO84EdV8ap0gzM72UNpitSopJoCNU/s1600/Best+Off+Page+SEO+Techniques+2017.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="789" data-original-width="940" height="268" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmoAjPJMTI9sxigH-IoUD5nfcsCwPckm9GMq4XC6E7WZvNqXNHaSde1rH_p-hAWnDqiFmiUfk94pSdNvt3SAD9aHS0IJD3rLShw59LN2FsOUu6e_UO84EdV8ap0gzM72UNpitSopJoCNU/s320/Best+Off+Page+SEO+Techniques+2017.png" width="320" /></a></div>
<span lang="EN-US" style="background: white; color: #464646; font-size: 14.0pt; line-height: 115%;">Social media is the successful of any companies
for digital marketing strategy. So many companies are not using social
media to improve sizes and all kinds brands
to full potential. In social media marketing ,to market your company improve the followers, likes and shares. Now a days,
social media requires a unique skills for brands to fully understand the needs
of company viewers. For your company development you want to execute as well-established brand.<o:p></o:p></span></div>
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<b><span lang="EN-US" style="color: #464646; font-family: "helvetica" , "sans-serif"; font-size: 18.0pt; line-height: 115%;">Start using chat bots:</span></b><span lang="EN-US" style="background: white; color: #464646; font-size: 14.0pt; line-height: 115%;"><o:p></o:p></span><br />
<b><span lang="EN-US" style="color: #464646; font-family: "helvetica" , "sans-serif"; font-size: 18.0pt; line-height: 115%;"><br /></span></b></div>
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<span lang="EN-US" style="background: white; color: #464646; font-size: 14.0pt; line-height: 115%;">We are</span><span lang="EN-US" style="background: white; color: #464646; font-family: "times new roman" , "serif"; font-size: 14.0pt; line-height: 115%;"> already heard about chat bots which is useful to
communicate a computer with internet for designing .Your customers can be resolve problems and
communicate with this digital tool without any human interruption. Chat bots are the platforms
that consumers most comfortable
interacting with social media. Platforms such as chatter making integrating an AI-powered chat bot into your social media strategy easy.
Tools allowed you to create a chat bot are:</span><span lang="EN-US" style="background: white; color: #464646; font-size: 14.0pt; line-height: 115%;"><o:p></o:p></span></div>
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<ul style="text-align: left;">
<li>Coding knowledge is not required.</li>
<li>Customer questions can be answer.</li>
<li>Is able to take orders directly from <a href="https://goo.gl/rqgkws" target="_blank">face book</a> Messenger and comments.</li>
<li>Interact with all the major payment systems.</li>
</ul>
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<b><span lang="EN-US" style="color: #464646; font-family: "helvetica" , "sans-serif"; font-size: 18.0pt; line-height: 115%;">Create a personalized experience for your
customers:</span></b><br />
<b><span lang="EN-US" style="color: #464646; font-family: "helvetica" , "sans-serif"; font-size: 18.0pt; line-height: 115%;"><br /></span></b></div>
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<span lang="EN-US" style="background: white; color: #464646; font-family: "times new roman" , "serif"; font-size: 14.0pt; line-height: 115%;">Chat bots are not only a good way to automatic
everyday tasks and properly implemented
.your Chat bot will allow you to create more modified experiences for customers. Stop linking your advertisements
without anyone interference to landing
pages and create your ads directly to your audience to a Messenger pane
with your Chat bot. Linking ads to Chat bot as follows:</span></div>
<div>
<ul style="text-align: left;">
<li>Break the traditional views customers have of you only trying to sell to
them.</li>
<li>Be more personal with your customer’s experience.</li>
<li>your sales should be boosted by your ads .</li>
<li>Create a loyal fan base.</li>
</ul>
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<b><span lang="EN-US" style="color: #464646; font-family: "helvetica" , "sans-serif"; font-size: 18.0pt; line-height: 115%;">Create an efficient content marketing strategy:</span></b><br />
<b><span lang="EN-US" style="color: #464646; font-family: "helvetica" , "sans-serif"; font-size: 18.0pt; line-height: 115%;"><br /></span></b></div>
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<span lang="EN-US" style="color: #464646; font-family: "times new roman" , "serif"; font-size: 14.0pt; line-height: 115%;">Quality is key and content is no exception. For marketing ,longtime
Content marketing has outstanding form and it is not set to change anytime
soon. Many branded companies are not linking quality content with the right
posting and the correct frequency of
posts. High quality <a href="https://tibacademybengaluru.blogspot.in/2017/10/top-ten-off-page-seo-techniques.html" target="_blank">SEO content </a> will
help you to bring right customers at the right time. Attract the organic
audience with a good content marketing strategy can be implemented for free. Create
a relevant hash tag strategy with your
optimized and perfect content.</span></div>
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<span lang="EN-US" style="color: #464646; font-family: "times new roman" , "serif"; font-size: 14.0pt; line-height: 115%;"><b><span lang="EN-US" style="font-family: "helvetica" , sans-serif; font-size: 18pt; line-height: 115%;">Create a community for your audience:</span></b></span><br />
<span lang="EN-US" style="color: #464646; font-family: "times new roman" , "serif"; font-size: 14.0pt; line-height: 115%;"><b><span lang="EN-US" style="font-family: "helvetica" , sans-serif; font-size: 18pt; line-height: 115%;"><br /></span></b></span></div>
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<span lang="EN-US" style="color: #464646; font-family: "times new roman" , "serif"; font-size: 14.0pt; line-height: 115%;"><span lang="EN-US" style="background: white; font-size: 14pt; line-height: 115%;"> followers
and the many other metrics are important, they are not the "be all and end
all" to social media success. Show your audience that you are not just a
robot. Add personality through humor and emotions into your posts so that your
audience can relate to your brand. Social media is about being social, and if your customers see the same manner of posts time and time again, they will lose
interest for your brand. Your communications interactive by:</span></span></div>
<div>
<ul style="text-align: left;">
<li>Ask questions to your audience .</li>
<li>Gathering their opinions on certain matters.</li>
<li>Sharing newsworthy information rather than just information about your
products or services.</li>
<li>Liking and sharing some of their posts rather than just the other way
around.</li>
<li>Asking them to interact directly with your posts through
"likes" and "shares".</li>
</ul>
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<b><span lang="EN-US" style="color: #464646; font-family: "helvetica" , "sans-serif"; font-size: 18.0pt; line-height: 115%;">Jazz up your profiles with a diverse content
strategy.</span></b><br />
<b><span lang="EN-US" style="color: #464646; font-family: "helvetica" , "sans-serif"; font-size: 18.0pt; line-height: 115%;"><br /></span></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfSOQ8YB1uQs0gh1gjVgHpD_d0gGn24ilwrgH6loHvLbvF_8oNHfuV1h9NHS0V1H7heevRNCKb3_0-th-cSaPSkSrJTzKF5UMJJjNyDHP0_Jm8xLOM-REjVDN_OojuYbOA4FFNe9qKlzY/s1600/Visual+Content.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="720" data-original-width="1280" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfSOQ8YB1uQs0gh1gjVgHpD_d0gGn24ilwrgH6loHvLbvF_8oNHfuV1h9NHS0V1H7heevRNCKb3_0-th-cSaPSkSrJTzKF5UMJJjNyDHP0_Jm8xLOM-REjVDN_OojuYbOA4FFNe9qKlzY/s320/Visual+Content.jpg" width="320" /></a></div>
<span style="color: #464646; font-family: "times new roman" , serif; font-size: 14pt;">People will respond to good your imagery, fun videos, and some
interesting podcasts once and awhile. your content by using jazz up media regularly, company social media
pages will look featureless if all you post and share is text. Be sure to use
other types of media to catch your audience's. This is also a great way to
add a level of personality to your brand.</span><br />
<span style="color: #464646; font-family: "times new roman" , serif; font-size: 14pt;"><br /></span>
<b><span lang="EN-US" style="color: #464646; font-family: "helvetica" , "sans-serif"; font-size: 18.0pt; line-height: 115%;">Use brand advocates:</span></b><br />
<b><span lang="EN-US" style="color: #464646; font-family: "helvetica" , "sans-serif"; font-size: 18.0pt; line-height: 115%;"><br /></span></b>
<span lang="EN-US" style="background: white; color: #464646; font-family: "times new roman" , "serif"; font-size: 14.0pt; line-height: 115%;">Best promotional tool is the people who love
your brand. No need to focus on finding new customers, why not leverage your
current ones? In addition to your current customers, you could use your own employees.
Use your employees as brand advocates as follows:</span><br />
<br />
<ul style="text-align: left;">
<li>Create social media guidelines to specify your brand.</li>
<li>Tell your advocates about social media best practices.</li>
<li>Add a leader to each section of your
social media promotion plan.</li>
<li>Track the correct data to identify areas for improvement and those are
doing well.</li>
</ul>
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<b><span lang="EN-US" style="color: #464646; font-family: "helvetica" , "sans-serif"; font-size: 18.0pt; line-height: 115%;">Create profiles on the relevant channels:</span></b></div>
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<span lang="EN-US" style="background: white; color: #464646; font-family: "times new roman" , "serif"; font-size: 14.0pt;">Now a
days, people are creating profiles on
every social media channel available
with the aim of reaching as many people as possible. Unfortunately, through
that mindset, you will not reach your chosen target audience. As a result, it
is key you look at your buyer personas when choosing your social media
channels. For example, you won't necessarily need a <a href="https://goo.gl/3Dm298" target="_blank">LinkedIn profile</a> if you are
launching a gothic clothing brand; the same as you won't need to be on
Pinterest to promote your surveillance services.</span><span lang="EN-US" style="font-family: "times new roman" , "serif"; font-size: 12.0pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US" style="background: white; color: #464646; font-family: "times new roman" , "serif"; font-size: 14.0pt;"><b><span lang="EN-US" style="font-family: "helvetica" , sans-serif; font-size: 18pt; line-height: 115%;">Establish a social media budget:</span></b></span><br />
<span lang="EN-US" style="background: white; color: #464646; font-family: "times new roman" , "serif"; font-size: 14.0pt;"><b><span lang="EN-US" style="font-family: "helvetica" , sans-serif; font-size: 18pt; line-height: 115%;"><br /></span></b></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US" style="background: white; color: #464646; font-family: "times new roman" , "serif"; font-size: 14.0pt;"><span lang="EN-US" style="font-size: 14pt; line-height: 115%;">Social media are the most important platforms of marketing. Allocating the right budget to
your social media activities is crucial to your success. Budget with the right
strategy will be the most cost-effective way for you to reach your chosen
target audience. Social media is used on a much more personal level, you will
also find that it is a place where you can make a much deeper contact with your
customers or audience.</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US" style="background: white; color: #464646; font-family: "times new roman" , "serif"; font-size: 14.0pt;"><span lang="EN-US" style="font-size: 14pt; line-height: 115%;"><b><span lang="EN-US" style="font-family: "helvetica" , sans-serif; font-size: 18pt; line-height: 115%;">Run cross-channel campaigns:</span></b></span></span><br />
<span lang="EN-US" style="background: white; color: #464646; font-family: "times new roman" , "serif"; font-size: 14.0pt;"><span lang="EN-US" style="font-size: 14pt; line-height: 115%;"><b><span lang="EN-US" style="font-family: "helvetica" , sans-serif; font-size: 18pt; line-height: 115%;"><br /></span></b></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4xG04EBhYdxheLFzGBCaxzE-Is_ihEaoltlJlBLbePoyLudI3AhLRdgzhqne_uYspgNSG_qH0rovEDMSDIm3ikIL_xYyRUs7-OBndWE8lLTyZq8m1GU32qDH2cf30etD5ug0lLzHA3_c/s1600/Social+Media+Campaign.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="720" data-original-width="907" height="254" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4xG04EBhYdxheLFzGBCaxzE-Is_ihEaoltlJlBLbePoyLudI3AhLRdgzhqne_uYspgNSG_qH0rovEDMSDIm3ikIL_xYyRUs7-OBndWE8lLTyZq8m1GU32qDH2cf30etD5ug0lLzHA3_c/s320/Social+Media+Campaign.jpg" width="320" /></a></div>
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<span style="background-color: white; color: #464646; font-family: "times new roman" , serif; font-size: 14pt;">All your social media channels, engage your
customers and run cross-channel campaigns across. Keep in mind that these
campaigns are run by virtually every company now a days, so you will need to
give yourself an edge to help you stand out from the crowd. Add an emotional
component to your social media campaigns so that your audience can relate to
your cause. An efficient cross-channel social media campaign will:</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
</div>
<ul style="text-align: left;">
<li>Tell an engaging story.</li>
<li>Link back to a specific landing page that will give your audience more
information about your campaign.</li>
<li>Have a unique and memorable name coupled with relevant hash tags.</li>
</ul>
<div>
<b><span lang="EN-US" style="color: #464646; font-family: "helvetica" , "sans-serif"; font-size: 18.0pt; line-height: 115%;">Tell a story by going live:</span></b><br />
<b><span lang="EN-US" style="color: #464646; font-family: "helvetica" , "sans-serif"; font-size: 18.0pt; line-height: 115%;"><br /></span></b></div>
<div>
<span lang="EN-US" style="background: white; color: #464646; font-family: "times new roman" , "serif"; font-size: 14.0pt; line-height: 115%;">Your content will tell the story of your brand
as a whole, but why not share with your audience what's happening with your
company in real time? Face book and Twitter, among other platforms, have
created their own live streaming features, something that is not yet being used
to its full potential by big brands. To compete with them, start using these
live features before they really catch on. Live stories are a great way to:</span></div>
<div>
<ul style="text-align: left;">
<li>Show your audience you are more than just a money-making machine.</li>
<li>Engage and inspire your customers.</li>
<li>Create shareable and memorable content.</li>
</ul>
<div>
<span lang="EN-US" style="background: white; color: #464646; font-family: "times new roman" , "serif"; font-size: 14.0pt; line-height: 115%;">Businesses worldwide are slowly becoming more
preoccupied with gathering customers on their social media platforms rather
than their websites. By following the 10 strategies outlined above, you'll not
only set yourself up to compete with well-established brands but also create a
social media plan that will withstand the test of time.</span><br />
<span lang="EN-US" style="background: white; color: #464646; font-family: "times new roman" , "serif"; font-size: 14.0pt; line-height: 115%;"><b>Related links</b></span><br />
<span lang="EN-US" style="background: white; color: #464646; font-family: "times new roman" , "serif"; font-size: 14.0pt; line-height: 115%;"><a href="https://tibacademybengaluru.blogspot.in/2017/10/googles-200-factors-for-seo.html" target="_blank">Google's 200 SEO factors</a></span><br />
<a href="https://tibacademybengaluru.blogspot.in/2017/10/top-ten-off-page-seo-techniques.html" target="_blank">Top 10 Off Page SEO Strategy</a><br />
<span lang="EN-US" style="background: white; color: #464646; font-family: "times new roman" , "serif"; font-size: 14.0pt; line-height: 115%;"><a href="https://goo.gl/vQZSDG" target="_blank">To get Real time Digital Marketing Training</a></span></div>
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Anonymoushttp://www.blogger.com/profile/03013069344383112369noreply@blogger.com0tag:blogger.com,1999:blog-8416215682776236091.post-40114153822446424652017-10-16T10:21:00.003+05:302017-10-26T13:04:44.620+05:30Top Ten Off-page SEO Techniques<div dir="ltr" style="text-align: left;" trbidi="on">
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Ten Off Page SEO Techniques to Boost your Website Ranking</h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLtngQBMNrlcFPYhOrgXZjaVMnegDNaGjzVqL8g29PWvA8CaT1g55GMkex4a30-P1iM-vKDzzKrt0Fnmre-6FASuhY1XmIb5tE2ybmF5LOe1jaUA23rSgKgIWy7RwTBYY80fiQwmgker8/s1600/Best+Off+Page+SEO+Techniques+2017.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="789" data-original-width="940" height="268" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLtngQBMNrlcFPYhOrgXZjaVMnegDNaGjzVqL8g29PWvA8CaT1g55GMkex4a30-P1iM-vKDzzKrt0Fnmre-6FASuhY1XmIb5tE2ybmF5LOe1jaUA23rSgKgIWy7RwTBYY80fiQwmgker8/s320/Best+Off+Page+SEO+Techniques+2017.png" width="320" /></a></div>
<span style="font-family: "open sans" , "serif"; font-size: 12.0pt;"><a href="https://www.tibacademy.in/training-in-bangalore/web-designing-training-in-bangalore/seo-training-in-bangalore/" target="_blank">Search Engine Optimization</a> is the best techniques used to get better traffic to a website by obtaining a high-rank position in the Search Engine Results Page (SERP) such as Google, Bing, Yahoo, and others. </span></div>
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<span style="font-family: "open sans" , "serif"; font-size: 12.0pt;">SEO has two techniques:</span></div>
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<span style="font-family: "open sans" , "serif"; font-size: 12.0pt;">To improve website position in SERP called ON-Page SEO and OFF-Page SEO.</span></div>
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<span style="border: none 1.0pt; color: red; font-family: "roboto" , "serif"; font-size: 15.0pt; font-weight: normal; padding: 0cm;">ON-Page SEO:</span></h1>
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<span style="background: white; color: black; font-family: "open sans" , "serif";">On-page SEO refers to all the things that we do our website such as title, description, content, image, keyword filling, internal linking, etc. All over the one-page method defines structuring or construction your website to be search engine friendly. Before start off-page make sure your website has to be built according to the <a href="https://tibacademybengaluru.blogspot.in/2017/10/googles-200-factors-for-seo.html" target="_blank">google's 200 SEO factors</a></span></div>
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<span style="border: none 1.0pt; color: red; font-family: "roboto" , "serif"; font-size: 15.0pt; font-weight: normal; padding: 0cm;">Off-Page SEO:</span></h2>
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<span style="background: white; color: black; font-family: "open sans" , "serif";">Off-page SEO will assist build your website trendy on the internet, so you can get extra visibility. With the on-page techniques we can get visibility in </span><a href="https://en.wikipedia.org/wiki/Web_search_engine" target="_blank"><span style="color: black; mso-themecolor: text1;"><span style="background: white; border: none 1.0pt; color: black; font-family: "open sans" , "serif"; padding: 0cm;">search engines</span></span></a><span style="background: white; color: black; font-family: "open sans" , "serif";"><span style="-webkit-text-stroke-width: 0px; float: none; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;">. But only </span><a href="https://www.tibacademy.in/" target="_blank"><strong style="-webkit-text-stroke-width: 0px; box-sizing: border-box; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; outline: 0px; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"><span style="border: none 1.0pt; font-family: "open sans" , "serif"; padding: 0cm;">off-page SEO techniques</span></strong></a><span style="-webkit-text-stroke-width: 0px; float: none; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> will help get better your website place in SERP. </span></span></div>
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<span style="background: white; color: black; font-family: "open sans" , "serif";">These are the types of<span style="mso-spacerun: yes;"> </span>techniques used for off page SEO: </span></div>
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<span style="border: none 1.0pt; color: #002060; font-family: "roboto" , "serif"; padding: 0cm;">1. Social Media Engagement</span></div>
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<span style="border: none 1.0pt; color: #002060; font-family: "roboto" , "serif"; padding: 0cm;">2. Social Bookmarking Sites</span></div>
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<span style="border: none 1.0pt; color: #002060; font-family: "roboto" , "serif"; padding: 0cm;">3. Forum Submission</span></div>
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<span style="border: none 1.0pt; color: #002060; font-family: "roboto" , "serif"; padding: 0cm;">4. Blog Directory Submission</span></div>
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<span style="border: none 1.0pt; color: #002060; font-family: "roboto" , "serif"; padding: 0cm;">5. Article Submission</span></div>
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<span style="border: none 1.0pt; color: #002060; font-family: "roboto" , "serif"; padding: 0cm;">6. Question and Answer</span></div>
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<span style="border: none 1.0pt; color: #002060; font-family: "roboto" , "serif"; padding: 0cm;">7. Video Submission</span></div>
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<span style="border: none 1.0pt; color: #002060; font-family: "roboto" , "serif"; padding: 0cm;">8. Image Submission</span></div>
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<span style="border: none 1.0pt; color: #002060; font-family: "roboto" , "serif"; padding: 0cm;">9. Infographics Submission</span></div>
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<span style="border: none 1.0pt; color: #002060; font-family: "roboto" , "serif"; padding: 0cm;">10. Document Sharing</span><span style="color: #002060; font-family: "roboto" , "serif";"></span></div>
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<b><span style="border: none 1.0pt; color: black; font-size: 12.0pt; line-height: 115%; padding: 0cm;">1. Social Media Engagement</span></b></div>
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<span style="background: white; color: black; font-family: "open sans" , "serif";">The most important<strong><span style="border: none 1.0pt; font-family: "open sans" , "serif"; padding: 0cm;"> Off-page SEO technique</span></strong><span style="-webkit-text-stroke-width: 0px; float: none; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> is <a href="http://tibacademybengaluru.blogspot.in/2017/10/10-effective-social-media-marketing.html" target="_blank">social media promotion</a>. If you want to make the business, website or blog trendy, connect with public on various social media platforms. Social media attendance will assist to develop your industry and also help you get additional back links.</span></span></div>
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<b><span style="border: none 1.0pt; color: black; font-size: 12.0pt; line-height: 115%; padding: 0cm;">2. Social Bookmarking Sites</span></b></div>
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<span style="background: white; color: black; font-family: "open sans" , "serif";">Social bookmarking sites are the best platforms to improve best place for your website. If you bookmark your webpage or blog post on public social bookmarking websites, you increase high traffic to your webpage or blog.</span></div>
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<b><span style="border: none 1.0pt; color: black; font-size: 12.0pt; line-height: 115%; padding: 0cm;">3. Forum Submission</span></b></div>
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<span style="background: white; color: black; font-family: "open sans" , "serif";">Contribute in look for forums which is related to your webpage and business and make a connection with that centre of population. Answer to threads, reply to people’s who questions you and give your ideas and opinion. construct “Do-Follow” forums.</span></div>
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<b><span style="border: none 1.0pt; color: black; font-size: 12.0pt; line-height: 115%; padding: 0cm;">4. Blog Directory Submission</span></b></div>
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<span style="background: white; color: black; font-family: "open sans" , "serif";">Directory Submission is continuously working to construct excellence back links. Choose an efficient directory listing and select an appropriate category. It takes moderately time to deliver first-class results, but these results stand out over a longer time phase.</span></div>
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<b><span style="border: none 1.0pt; color: black; font-size: 12.0pt; line-height: 115%; padding: 0cm;">5. Article Submission</span></b></div>
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<span style="background: white; color: black; font-family: "open sans" , "serif";">Post your articles in a high PR article submission directory. You can give links to your website. Your content should be unique with high quality. Low quality content and content with more keyword stuffing may get discarded. select the right category and give a excellent cache title to your content.</span></div>
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<b><span style="border: none 1.0pt; color: black; font-size: 12.0pt; line-height: 115%; padding: 0cm;">6. Question and Answer</span></b></div>
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<span style="background: white; color: black; font-family: "open sans" , "serif";">Question and answer promotion is one of the most excellent ways you can get high traffic to your websites. Link with high PR question and answer sites and search for questions related to your business, blog or website and give understandable answers to these questions. Give a link to your website this will help in bringing you extra visibility.</span></div>
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<b><span style="border: none 1.0pt; color: black; font-size: 12.0pt; line-height: 115%; padding: 0cm;">7. Video Submission</span></b></div>
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<span style="background: white none repeat scroll 0% 0%; font-family: "open sans" , "serif";">To make your business video is popular go with video submission sites. Give a correct title, description, tags and reference links. It is the extra popular ways to get quality back links since all video submission websites have high PR.</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="border: none 1.0pt; color: black; font-size: 12.0pt; line-height: 115%; padding: 0cm;">8. Image Submission</span></b></div>
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<span style="background: white; color: black; font-family: "open sans" , "serif";">Distribute your photos on famous image submission websites. earlier than submitting your images please optimize them with the exact URL and title tag. Before promoting your images, make sure if they have a suitable title, description and tags.</span></div>
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<b><span style="border: none 1.0pt; color: black; font-size: 12.0pt; line-height: 115%; padding: 0cm;">9. Infographics Submission</span></b></div>
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<span style="background: white; color: black; font-family: "open sans" , "serif";">Create inventive infographics. Nowadays, infographics are the successful promotion on the internet. Agree to your infographics on infographics submission websites and give reference links to your webpage or blog. The image sizes will be differ from different websites.</span></div>
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<b><span style="border: none 1.0pt; color: black; font-size: 12.0pt; line-height: 115%; padding: 0cm;">10. Document Sharing</span></b></div>
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<span style="background: white; color: black; font-family: "open sans" , "serif";">Generate good-looking documents describing to your business or blog. The documents with unique content and should be in either pdf or ppt formats. Share your documents in the best document sharing websites.</span><span style="color: black; font-size: 12.0pt; line-height: 115%;"></span><br />
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Anonymoushttp://www.blogger.com/profile/03013069344383112369noreply@blogger.com4tag:blogger.com,1999:blog-8416215682776236091.post-10085415961043226562017-10-10T16:03:00.000+05:302017-10-16T09:09:53.709+05:30SEO Techniques to Increase Your website Traffic<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://www.tibacademy.in/training-in-bangalore/web-designing-training-in-bangalore/seo-training-in-bangalore/" target="_blank"><b><span style="color: #c00000; font-family: "inherit" , "serif"; font-size: 20.0pt;">SEO</span></b><span style="color: #c00000; font-family: "helvetica" , "sans-serif"; font-size: 20.0pt;"><span style="color: #c00000; font-family: "inherit" , "serif";"> Techniques to Increase Your website Traffic</span></span></a></div>
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<br /></div>
<div style="-webkit-text-stroke-width: 0px; background: white; box-sizing: inherit; font-stretch: inherit; font-variant-caps: normal; font-variant-ligatures: normal; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 20.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; vertical-align: baseline; widows: 2; word-spacing: 0px;">
<span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">Considerate SEO is crucial to significantly growing your traffic and product alertness.</span></div>
<div style="-webkit-text-stroke-width: 0px; background: white; box-sizing: inherit; font-stretch: inherit; font-variant-caps: normal; font-variant-ligatures: normal; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 20.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; vertical-align: baseline; widows: 2; word-spacing: 0px;">
<span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">Right now, thousands of people are looking for content just like yours. You can help them find it by becoming an SEO expert.</span></div>
<div style="-webkit-text-stroke-width: 0px; background: white; box-sizing: inherit; font-stretch: inherit; font-variant-caps: normal; font-variant-ligatures: normal; font-variant-numeric: inherit; line-height: inherit; margin-bottom: .0001pt; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; vertical-align: baseline; widows: 2; word-spacing: 0px;">
<span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">According to HubSpot, <a href="http://localvox.com/resources/small-business-marketing-statistics/" style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;"><span style="border: none 1.0pt; color: #f16334; font-family: "inherit" , "serif"; padding: 0cm;">80% of a website’s traffic</span></a> begins with a search enquiry. That’s why <a href="https://www.tibacademy.in/training-in-bangalore/web-designing-training-in-bangalore/seo-training-in-bangalore/" target="_blank">search engine optimization (SEO)</a> is so important.</span></div>
<div style="-webkit-text-stroke-width: 0px; background: white; box-sizing: inherit; font-stretch: inherit; font-variant-caps: normal; font-variant-ligatures: normal; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 20.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; vertical-align: baseline; widows: 2; word-spacing: 0px;">
<span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">Staying on top of SEO takes a lot of investigate and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. With this in mind, and a bit of exercise, you can turn into your own SEO expert.</span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhlv6LJVAocp5wLMSoRX2TpPnEOoS4a2oK8Cl_7vPDZ4Vl9tRcT1UsalNI4BOsaH2tACdkBzR_78yI8wRNeCdOJjRdhCs1k3kkpDrDtGBSpeMFYam9qotdfMJ5l3OYvp8PZqqdKenfUMk/s1600/seo-draft-png.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="368" data-original-width="526" height="278" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhlv6LJVAocp5wLMSoRX2TpPnEOoS4a2oK8Cl_7vPDZ4Vl9tRcT1UsalNI4BOsaH2tACdkBzR_78yI8wRNeCdOJjRdhCs1k3kkpDrDtGBSpeMFYam9qotdfMJ5l3OYvp8PZqqdKenfUMk/s400/seo-draft-png.png" width="400" /></a></div>
<h3 class="MsoNormal" style="background: white none repeat scroll 0% 0%; margin-bottom: 0.0001pt; text-align: left; vertical-align: baseline;">
<b><span style="color: #43464b; font-family: "inherit" , "serif"; font-size: 18.0pt; letter-spacing: 0.2pt;">1. Complete SEO Audit on your website</span></b></h3>
<div class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0cm; mso-line-height-alt: 15.0pt; mso-outline-level: 2; vertical-align: baseline;">
<br /></div>
<div style="background: white; margin-bottom: 20.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; vertical-align: baseline;">
<span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">Do all your website’s pages have SEO meta titles and descriptions?</span></div>
<div style="-webkit-text-stroke-width: 0px; background: white; box-sizing: inherit; font-stretch: inherit; font-variant-caps: normal; font-variant-ligatures: normal; font-variant-numeric: inherit; line-height: inherit; margin-bottom: .0001pt; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; vertical-align: baseline; widows: 2; word-spacing: 0px;">
<span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">Is each page on your website optimized for SEO keywords?</span></div>
<div style="-webkit-text-stroke-width: 0px; background: white; box-sizing: inherit; font-stretch: inherit; font-variant-caps: normal; font-variant-ligatures: normal; font-variant-numeric: inherit; line-height: inherit; margin-bottom: .0001pt; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; vertical-align: baseline; widows: 2; word-spacing: 0px;">
<span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">Remember, optimize appropriately without </span><u style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;"><span style="border: none 1.0pt; color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt; padding: 0cm;"><a href="https://neilpatel.com/blog/the-ultimate-google-algorithm-cheat-sheet/" style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;" target="_blank"><span style="color: #f16334;">keyword stuffing</span></a></span></u><span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">!</span></div>
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<span style="background: white; color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt; line-height: 115%;">Is your URL arrangement optimized for search engines?</span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-left: 16.65pt; mso-list: l5 level1 lfo2; tab-stops: list 36.0pt; text-indent: -18.0pt; vertical-align: baseline;">
<span style="color: #43464b; font-family: "symbol"; font-size: 10.0pt; letter-spacing: 0.2pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">Broken up with headings and subheadings (h1 and h2 tags)?</span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-left: 16.65pt; mso-list: l5 level1 lfo2; tab-stops: list 36.0pt; text-indent: -18.0pt; vertical-align: baseline;">
<span style="color: #43464b; font-family: "symbol"; font-size: 10.0pt; letter-spacing: 0.2pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">Using 2-3 sentences per paragraph?</span></div>
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<span style="color: #43464b; font-family: "symbol"; font-size: 10.0pt; letter-spacing: 0.2pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">Bolding or italicizing important points?</span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 16.65pt; margin-right: 0cm; margin-top: 0cm; mso-list: l5 level1 lfo2; tab-stops: list 36.0pt; text-indent: -18.0pt; vertical-align: baseline;">
<span style="color: #43464b; font-family: "symbol"; font-size: 10.0pt; letter-spacing: 0.2pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">Optimized with a call to action?</span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 16.65pt; margin-right: 0cm; margin-top: 0cm; vertical-align: baseline;">
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<h2 style="background: white none repeat scroll 0% 0%; margin: 0cm 0cm 0.0001pt; text-align: left; vertical-align: baseline;">
<b><span style="border: none 1.0pt; color: #43464b; font-family: "inherit" , "serif"; letter-spacing: 0.2pt; padding: 0cm;">2. Learn what your users want</span></b><span style="color: #43464b; font-family: "helvetica" , "sans-serif"; letter-spacing: 0.2pt;"></span></h2>
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<span style="background: white; color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt; line-height: 115%;">Each tool, platform, and device that they design has one reason: to get data from users and use it to build a stronger search engine.</span></div>
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<span style="background: white; color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt; line-height: 115%;">You need to focus on what your target customers want. When you understand what they want, you can develop content that draws them in.</span></div>
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<li><span style="color: #43464b; font-family: "symbol"; font-size: 10.0pt; letter-spacing: 0.2pt;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">Use social media platforms like Quora</span></li>
</ul>
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<li><span style="color: #43464b; font-family: "symbol"; font-size: 10.0pt; letter-spacing: 0.2pt;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span><span style="color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">See your most popular pages in Google Analytics</span></li>
</ul>
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<li><span style="color: #43464b; font-family: "symbol"; font-size: 10.0pt; letter-spacing: 0.2pt;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">See what posts get the most shares</span></li>
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<li><span style="color: #43464b; font-family: "symbol"; font-size: 10.0pt; letter-spacing: 0.2pt;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span><span style="color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">Listen to visitor comments on your blog posts</span></li>
</ul>
<h2 style="background: white; margin-bottom: .0001pt; margin: 0cm; mso-line-height-alt: 15.0pt; vertical-align: baseline;">
<b><span style="border: none 1.0pt; color: #43464b; font-family: "inherit" , "serif"; letter-spacing: 0.2pt; padding: 0cm;"> </span></b></h2>
<h2 style="background: white none repeat scroll 0% 0%; margin: 0cm 0cm 0.0001pt; text-align: left; vertical-align: baseline;">
<b><span style="border: none 1.0pt; color: #43464b; font-family: "inherit" , "serif"; letter-spacing: 0.2pt; padding: 0cm;">3. Create SEO optimized landing pages</span></b><span style="color: #43464b; font-family: "helvetica" , "sans-serif"; letter-spacing: 0.2pt;"></span></h2>
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<i><span style="border: none 1.0pt; color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt; padding: 0cm;">A well-designed landing page can get better your lead age group and sales. </span></i><span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">The more </span><u style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;"><span style="border: none 1.0pt; color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt; padding: 0cm;"><a href="https://neilpatel.com/blog/the-definitive-guide-to-creating-high-converting-landing-pages/" style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;" target="_blank"><span style="color: #f16334;">landing pages</span></a></span></u><span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;"> you create, the more gateways you undo for received search traffic.</span></div>
<div style="-webkit-text-stroke-width: 0px; background: white; box-sizing: inherit; font-stretch: inherit; font-variant-caps: normal; font-variant-ligatures: normal; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 20.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; vertical-align: baseline; widows: 2; word-spacing: 0px;">
<span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">regrettably, not many B2B companies fully grasp the importance of using specific landing pages to capture new users.</span></div>
<div style="-webkit-text-stroke-width: 0px; background: white; box-sizing: inherit; font-stretch: inherit; font-variant-caps: normal; font-variant-ligatures: normal; font-variant-numeric: inherit; line-height: inherit; margin-bottom: .0001pt; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; vertical-align: baseline; widows: 2; word-spacing: 0px;">
<span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">According to the SEO research firm, </span><u style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;"><span style="border: none 1.0pt; color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt; padding: 0cm;"><a href="http://www.marketingexperiments.com/blog/research-topics/landing-page-optimization-research-topics/registration-form-optimization-steps.html" style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;" target="_blank"><span style="color: #f16334;">MarketingSherpa</span></a></span></u><span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">, 44% of clicks for B2B companies go to a homepage, not a landing page. Sure, the homepage is important, but a landing page is where you can initiate a strong relationship.</span></div>
<ul style="text-align: left;">
<li><span style="color: #43464b; font-family: "symbol"; font-size: 10.0pt; letter-spacing: 0.2pt;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span><span style="color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">No navigation (you want users to stay on the page!)</span></li>
</ul>
<ul style="text-align: left;">
<li><span style="color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">Useful, informative content</span></li>
</ul>
<ul style="text-align: left;">
<li><span style="color: #43464b; font-family: "symbol"; font-size: 10.0pt; letter-spacing: 0.2pt;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">A call to action (to sign up for your product, service, download a lead magnet, or another type of action)</span></li>
</ul>
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<b><span style="border: none 1.0pt; color: #43464b; font-family: "inherit" , "serif"; letter-spacing: 0.2pt; padding: 0cm;">4. Make sure your website is mobile-friendly</span></b><span style="color: #43464b; font-family: "helvetica" , "sans-serif"; letter-spacing: 0.2pt;"></span></h2>
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<span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">It’s more significant than ever to make sure your website looks high-quality and performs well on mobile devices.</span>
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<span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">In May 2016, Google introduced an </span><u style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;"><span style="border: none 1.0pt; color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt; padding: 0cm;"><a href="http://searchengineland.com/googles-mobile-friendly-algorithm-boost-rolled-249357" style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;" target="_blank"><span style="color: #f16334;">update to their search algorithm</span></a></span></u><span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;"> that significantly boosts organic search result rankings to websites that are mobile friendly, or in other words, responsive.</span></div>
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<span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">Over </span><u style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;"><span style="border: none 1.0pt; color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt; padding: 0cm;"><a href="http://searchengineland.com/report-nearly-60-percent-searches-now-mobile-devices-255025" style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;" target="_blank"><span style="color: #f16334;">60% of daily searches</span></a></span></u><span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;"> are now performed on a mobile device.</span></div>
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<span style="background: white; color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt; line-height: 115%;">If you use Word Press as a CMS for your website, you likely by now have a mobile-friendly site. Pretty much all Word Press themes over the past few years are designed to be responsive, which is the design term for mobile-friendly.</span><span style="mso-spacerun: yes;"> </span></div>
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<b><span style="border: none 1.0pt; color: #43464b; font-family: "inherit" , "serif"; letter-spacing: 0.2pt; padding: 0cm;">5. Grow your traffic with infographics</span></b><span style="color: #43464b; font-family: "helvetica" , "sans-serif"; letter-spacing: 0.2pt;"></span></h2>
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<span style="background: white; color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt; line-height: 115%;">Infographics are accepted because they allow you to exhibit compound information in an easy to recognize way. Since </span><u style="-webkit-text-stroke-width: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-caps: normal; font-variant-ligatures: normal; font-variant-numeric: inherit; line-height: inherit; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;"><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;"><a href="http://www.phschool.com/eteach/social_studies/2003_05/essay.html" style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;" target="_blank"><span style="color: #f16334; font-family: "inherit" , "serif";">65% of people</span></a></span></u><span style="-webkit-text-stroke-width: 0px; float: none; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> are visual learners, a graphic goes a lot further than just a text article.</span><span style="mso-spacerun: yes;"> </span></div>
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<span style="background: white; color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt; line-height: 115%;">Quality infographics can increase your website traffic by 193%. I did that in </span><u style="-webkit-text-stroke-width: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-caps: normal; font-variant-ligatures: normal; font-variant-numeric: inherit; line-height: inherit; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;"><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;"><a href="https://neilpatel.com/blog/how-to-create-infographics-that-can-generate-5000-visitors-per-month/" style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;" target="_blank"><span style="color: #f16334; font-family: "inherit" , "serif";">just one year</span></a></span></u><span style="-webkit-text-stroke-width: 0px; float: none; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;">.</span></div>
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<span style="background: white; color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt; line-height: 115%;">It’s because the human brain processes visual data </span><u style="-webkit-text-stroke-width: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-caps: normal; font-variant-ligatures: normal; font-variant-numeric: inherit; line-height: inherit; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;"><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;"><a href="http://www.webdam.com/2014-marketing-statistics-infographic/" style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;" target="_blank"><span style="color: #f16334; font-family: "inherit" , "serif";">60,000 times faster than plain text</span></a></span></u><span style="-webkit-text-stroke-width: 0px; float: none; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;">. In addition, 65% of users are visual learners. Also, </span><u style="-webkit-text-stroke-width: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-caps: normal; font-variant-ligatures: normal; font-variant-numeric: inherit; line-height: inherit; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;"><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;"><a href="http://www.slideshare.net/NilsP/svendsen-wevideo-social-media-days-2014-oslo-31080321" style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;" target="_blank"><span style="color: #f16334; font-family: "inherit" , "serif";">90% of information transmitted to the human brain is visual</span></a></span></u><span style="-webkit-text-stroke-width: 0px; float: none; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;">.</span></div>
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<li><span style="color: #43464b; font-family: "symbol"; font-size: 10.0pt; letter-spacing: 0.2pt;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">You could produce up to 60,000 visitors</span></li>
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<li><span style="color: #43464b; font-family: "symbol"; font-size: 10.0pt; letter-spacing: 0.2pt;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span><span style="color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">Your traffic could grow 12% faster</span></li>
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<li><span style="color: #43464b; font-family: "symbol"; font-size: 10.0pt; letter-spacing: 0.2pt;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">An infographic is 30x more possible to be read</span></li>
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<b><span style="border: none 1.0pt; color: #43464b; font-family: "inherit" , "serif"; letter-spacing: 0.2pt; padding: 0cm;">6. Optimize your content for Rank Brain</span></b><span style="color: #43464b; font-family: "helvetica" , "sans-serif"; letter-spacing: 0.2pt;"></span></h2>
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<span style="background: white; color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt; line-height: 115%;">Rank Brain is an </span><u style="-webkit-text-stroke-width: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-caps: normal; font-variant-ligatures: normal; font-variant-numeric: inherit; line-height: inherit; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;"><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;"><a href="http://searchengineland.com/faq-all-about-the-new-google-rankbrain-algorithm-234440" style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;" target="_blank"><span style="color: #f16334; font-family: "inherit" , "serif";">artificial intelligence system</span></a></span></u><span style="-webkit-text-stroke-width: 0px; float: none; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> that helps analyze search results. It learns what a page of content is about and how that relates to keywords people are searching for. Essentially, it helps connect a search with relevant results.</span><span style="mso-spacerun: yes;"> </span></div>
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<li><span style="color: #43464b; font-family: "symbol"; font-size: 10.0pt; letter-spacing: 0.2pt;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span><span style="color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">You’re pointed for remote, or distance/telecommute, jobs</span></li>
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<li><span style="color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">Your distant control for the TV is broken and you want to make it work again</span></li>
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<u><span style="background: white; border: none 1.0pt; color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt; line-height: 115%; padding: 0cm;"><a href="https://support.google.com/webmasters/answer/66358?hl=en" target="_blank"><span style="color: #f16334; font-family: "inherit" , "serif";">Keyword stuffing</span></a></span></u><span style="background: white; color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt; line-height: 115%;"><span style="-webkit-text-stroke-width: 0px; float: none; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> is when you overuse keywords and phrases that narrate to the main keyword in attempts to rank higher in search. It’s a terrible SEO exercise that you should avoid it at all costs.</span></span></div>
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<b><span style="border: none 1.0pt; color: #43464b; font-family: "inherit" , "serif"; letter-spacing: 0.2pt; padding: 0cm;">7. Write at least 1,890 words</span></b><span style="color: #43464b; font-family: "helvetica" , "sans-serif"; letter-spacing: 0.2pt;"></span></h2>
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<span style="background: white; color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt; line-height: 115%;">Backlink analyzed 1 million searches and found the standard first-page search result was </span><u style="-webkit-text-stroke-width: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-caps: normal; font-variant-ligatures: normal; font-variant-numeric: inherit; line-height: inherit; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;"><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;"><a href="http://backlinko.com/search-engine-ranking" style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;" target="_blank"><span style="color: #f16334; font-family: "inherit" , "serif";">1,890 words</span></a></span></u><span style="-webkit-text-stroke-width: 0px; float: none; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;">.</span></div>
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<span style="background: white; color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt; line-height: 115%;">The deception is to cover one topic in so much detail that each part of the post is precious to the reader. Making it more expensive to humans makes it more valuable to Google as a page to display in look for results.</span></div>
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<span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">A key benefit of longer content is that it will naturally contain more relevant keywords and rank for them.</span></div>
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<span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">A recent </span><u style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;"><span style="border: none 1.0pt; color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt; padding: 0cm;"><a href="http://searchengineland.com/ahrefs-keyword-ranking-study-274779" style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;" target="_blank"><span style="color: #f16334;">Ahrefs study</span></a></span></u><span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;"> found that the average first organic result in Google ranks for approximately 1,000 keywords</span></div>
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<b><span style="border: none 1.0pt; color: #43464b; font-family: "inherit" , "serif"; letter-spacing: 0.2pt; padding: 0cm;">8. Write a roundup post</span></b><span style="color: #43464b; font-family: "helvetica" , "sans-serif"; letter-spacing: 0.2pt;"></span></h2>
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<span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">A summary post is when you conference a few people about the same topic or make a list of the “best” of something.</span></div>
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<span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">Not only is it a great way to get different viewpoints into your article and learn new things, it also helps grow your SEO rankings and traffic.</span></div>
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<b><span style="border: none 1.0pt; color: #43464b; font-family: "inherit" , "serif"; letter-spacing: 0.2pt; padding: 0cm;">9. Post valuable content on social media</span></b><span style="color: #43464b; font-family: "helvetica" , "sans-serif"; letter-spacing: 0.2pt;"></span></h2>
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<span style="background: white; color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt; line-height: 115%;">If your blog is latest, it can be hard to rank well in Google search grades for high amount keywords since your </span><u style="-webkit-text-stroke-width: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-caps: normal; font-variant-ligatures: normal; font-variant-numeric: inherit; line-height: inherit; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;"><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;"><a href="http://www.quicksprout.com/2014/05/19/5-practical-steps-to-improving-your-websites-domain-authority/" style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;" target="_blank"><span style="color: #f16334; font-family: "inherit" , "serif";">Domain Authority</span></a></span></u><span style="-webkit-text-stroke-width: 0px; float: none; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> and </span><u style="-webkit-text-stroke-width: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-caps: normal; font-variant-ligatures: normal; font-variant-numeric: inherit; line-height: inherit; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;"><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;"><a href="http://moz.com/learn/seo/page-authority" style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;" target="_blank"><span style="color: #f16334; font-family: "inherit" , "serif";">Page Authority</span></a></span></u><span style="-webkit-text-stroke-width: 0px; float: none; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> are still very low.</span></div>
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<span style="background: white; color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt; line-height: 115%;">A few examples are </span><u style="-webkit-text-stroke-width: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-caps: normal; font-variant-ligatures: normal; font-variant-numeric: inherit; line-height: inherit; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;"><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;"><a href="http://www.docstoc.com/" style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;" target="_blank"><span style="color: #f16334; font-family: "inherit" , "serif";">Docstoc</span></a></span></u><span style="-webkit-text-stroke-width: 0px; float: none; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;">, </span><u style="-webkit-text-stroke-width: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-caps: normal; font-variant-ligatures: normal; font-variant-numeric: inherit; line-height: inherit; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;"><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;"><a href="http://www.slideshare.net/" style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;" target="_blank"><span style="color: #f16334; font-family: "inherit" , "serif";">Slideshare</span></a></span></u><span style="-webkit-text-stroke-width: 0px; float: none; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;">, </span><u style="-webkit-text-stroke-width: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-caps: normal; font-variant-ligatures: normal; font-variant-numeric: inherit; line-height: inherit; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;"><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;"><a href="https://www.blogger.com/start" style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;" target="_blank"><span style="color: #f16334; font-family: "inherit" , "serif";">Blogger</span></a></span></u><span style="-webkit-text-stroke-width: 0px; float: none; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;">, </span><u style="-webkit-text-stroke-width: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-caps: normal; font-variant-ligatures: normal; font-variant-numeric: inherit; line-height: inherit; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;"><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;"><a href="http://www.quora.com/" style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;" target="_blank"><span style="color: #f16334; font-family: "inherit" , "serif";">Quora</span></a></span></u><span style="-webkit-text-stroke-width: 0px; float: none; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> and so on. These sites give you the chance to improve your search rankings, as well as construct a following, within a tiny period of time.</span></div>
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<span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">Your Slideshare presentation outline could be something as simple as:</span></div>
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<li><span style="color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">Join HARO</span></li>
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<li><span style="color: #43464b; font-family: "symbol"; font-size: 10.0pt; letter-spacing: 0.2pt;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span><span style="color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">Publish a press release</span></li>
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<li><span style="color: #43464b; font-family: "symbol"; font-size: 10.0pt; letter-spacing: 0.2pt;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span><span style="color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">Update your email signature</span></li>
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<li><span style="color: #43464b; font-family: "symbol"; font-size: 10.0pt; letter-spacing: 0.2pt;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span><span style="color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">Comment on other influential blogs</span></li>
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<li><span style="color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">Mention your sources on Twitter</span></li>
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<li><span style="color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">Scoop.it</span></li>
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<li><span style="color: #43464b; font-family: "symbol"; font-size: 10.0pt; letter-spacing: 0.2pt;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span><span style="color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">Use BuzzBundle</span></li>
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<li><span style="color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">Post in LinkedIn Groups</span>
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<li><span style="color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">Post to StumbleUpon</span></li>
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<b><span style="border: none 1.0pt; color: #43464b; font-family: "inherit" , "serif"; letter-spacing: 0.2pt; padding: 0cm;">10. Use advanced SEO internal deep linking</span></b><span style="color: #43464b; font-family: "helvetica" , "sans-serif"; letter-spacing: 0.2pt;"></span></h2>
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<u><span style="background: white; border: none 1.0pt; color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt; line-height: 115%; padding: 0cm;"><a href="http://www.searchenginejournal.com/link-building-techniques-deep-links/86081/" target="_blank"><span style="color: #f16334; font-family: "inherit" , "serif";">Deep linking</span></a></span></u><span style="background: white; color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt; line-height: 115%;"><span style="-webkit-text-stroke-width: 0px; float: none; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> is the preparation of using anchor text to link to other pages inside your blog. This shows Google the depth of your site’s pages and encourages it to index added of them.</span></span></div>
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<span style="background: white; color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt; line-height: 115%;">Most people focus on getting search visitors to their homepage, but struggle to rank their </span><u style="-webkit-text-stroke-width: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-caps: normal; font-variant-ligatures: normal; font-variant-numeric: inherit; line-height: inherit; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;"><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;"><a href="https://neilpatel.com/blog/how-to-rank-your-internal-pages-higher-than-your-homepage/" style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;" target="_blank"><span style="color: #f16334; font-family: "inherit" , "serif";">internal pages.</span></a></span></u></div>
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<span style="background: white; color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt; line-height: 115%;">A </span><u style="-webkit-text-stroke-width: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-caps: normal; font-variant-ligatures: normal; font-variant-numeric: inherit; line-height: inherit; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;"><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;"><a href="https://support.google.com/analytics/answer/1009409?hl=en" style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;" target="_blank"><span style="color: #f16334; font-family: "inherit" , "serif";">high bounce rate</span></a></span></u><span style="-webkit-text-stroke-width: 0px; float: none; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> often happens to websites who receive a considerably superior level of links to their homepage than they do for internal pages.</span></div>
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<b><span style="border: none 1.0pt; color: #43464b; font-family: "inherit" , "serif"; letter-spacing: 0.2pt; padding: 0cm;">11. Send link juice to lower ranked pages</span></b><span style="color: #43464b; font-family: "helvetica" , "sans-serif"; letter-spacing: 0.2pt;"></span></h2>
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<u><span style="background: white; border: none 1.0pt; color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt; line-height: 115%; padding: 0cm;"><a href="https://www.woorank.com/en/edu/seo-guides/link-juice" target="_blank"><span style="color: #f16334; font-family: "inherit" , "serif";">Link juice</span></a></span></u><span style="background: white; color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt; line-height: 115%;"><span style="-webkit-text-stroke-width: 0px; float: none; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> refers to outbound links from high ability sources to your content. Since those links are coming from high authority websites that reputation gets rubbed off on your content. basically, this gives Google an indication that your content must be high excellence too.</span></span></div>
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<b><span style="border: none 1.0pt; color: #43464b; font-family: "inherit" , "serif"; letter-spacing: 0.2pt; padding: 0cm;">12. Link to external sites with high Domain Authority</span></b><span style="color: #43464b; font-family: "helvetica" , "sans-serif"; letter-spacing: 0.2pt;"></span></h2>
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<span style="background: white; color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt; line-height: 115%;">It helps pass link juice to your content when you get links from high ability domains. Likewise, it also helps your </span><u style="-webkit-text-stroke-width: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-caps: normal; font-variant-ligatures: normal; font-variant-numeric: inherit; line-height: inherit; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;"><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;"><a href="http://backlinko.com/google-trustrank" style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;" target="_blank"><span style="color: #f16334; font-family: "inherit" , "serif";">overall trustworthiness</span></a></span></u><span style="-webkit-text-stroke-width: 0px; float: none; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> in Google’s eyes when you link to high influence sites.</span></div>
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<span style="background: white; color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt; line-height: 115%;">A good place to look for sites to link to is </span><u style="-webkit-text-stroke-width: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-caps: normal; font-variant-ligatures: normal; font-variant-numeric: inherit; line-height: inherit; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;"><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;"><a href="https://alltop.com/" style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;" target="_blank"><span style="color: #f16334; font-family: "inherit" , "serif";">Alltop</span></a></span></u><span style="-webkit-text-stroke-width: 0px; float: none; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;">.</span></div>
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<b><span style="border: none 1.0pt; color: #43464b; font-family: "inherit" , "serif"; letter-spacing: 0.2pt; padding: 0cm;">13. Snag broken link opportunities on Wikipedia to build links</span></b><span style="color: #43464b; font-family: "helvetica" , "sans-serif"; letter-spacing: 0.2pt;"></span></h2>
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<span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">This is something a lot of marketers overlook, but it’s very powerful for generating high authority backlinks to your satisfied.</span></div>
<div style="-webkit-text-stroke-width: 0px; background: white; box-sizing: inherit; font-stretch: inherit; font-variant-caps: normal; font-variant-ligatures: normal; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 20.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; vertical-align: baseline; widows: 2; word-spacing: 0px;">
<span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">Scan Wikipedia for quiet links and claim them as your own!</span></div>
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<b><span style="border: none 1.0pt; color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt; padding: 0cm;">Citation needed:</span></b><span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;"> This means someone editing a Wikipedia article mentioned a sign or fact without connecting to a foundation. </span></div>
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<div style="-webkit-text-stroke-width: 0px; background: white; box-sizing: inherit; font-stretch: inherit; font-variant-caps: normal; font-variant-ligatures: normal; font-variant-numeric: inherit; line-height: inherit; margin-bottom: .0001pt; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; vertical-align: baseline; widows: 2; word-spacing: 0px;">
<b style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit;"><span style="border: none 1.0pt; color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt; padding: 0cm;">Dead link:</span></b><span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;"> This is a foundation that was before linked to but for anything reason, the website or page does not live any longer.</span></div>
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<u><span style="background: white; border: none 1.0pt; color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt; line-height: 115%; padding: 0cm;"><a href="http://pointblankseo.com/wikipedia-seo-purposes" target="_blank"><span style="color: #f16334; font-family: "inherit" , "serif";">Wikipedia links are technically no-follow</span></a></span></u><span style="background: white; color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt; line-height: 115%;"><span style="-webkit-text-stroke-width: 0px; float: none; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;">, which means that they do not go by link juice over to you. However, their field power ranking and faith level from Google are very high, meaning there are still great look for engine ranking factors in earning Wikipedia links.</span></span></div>
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<b><span style="border: none 1.0pt; color: #43464b; font-family: "inherit" , "serif"; letter-spacing: 0.2pt; padding: 0cm;">14. Find and use your <a href="https://www.tibacademy.in/training-in-bangalore/web-designing-training-in-bangalore/seo-training-in-bangalore/" target="_blank">competitors’ SEO keywords</a></span></b><span style="color: #43464b; font-family: "helvetica" , "sans-serif"; letter-spacing: 0.2pt;"></span></h2>
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<u><span style="background: white; border: none 1.0pt; color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt; line-height: 115%; padding: 0cm;"><a href="http://www.inboundmarketingagents.com/inbound-marketing-agents-blog/bid/361663/How-Do-You-Stack-Up-Against-Your-Competition" target="_blank"><span style="color: #f16334; font-family: "inherit" , "serif";">Researching your competitors</span></a></span></u><span style="background: white; color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt; line-height: 115%;"><span style="-webkit-text-stroke-width: 0px; float: none; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> is a smart move. Why reinvent the wheel, when all of the hard work of ranking in Google’s top pages has already been done by your competitors?</span></span></div>
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<span style="background: white; color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt; line-height: 115%;">a little as easy as signing up for your competitor’s information sheet can make known their whole email advertising plan to you. A little investigate doesn’t cost everything but your time, and can create some huge new strategies for you to strive.</span></div>
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<b><span style="border: none 1.0pt; color: #43464b; font-family: "inherit" , "serif"; letter-spacing: 0.2pt; padding: 0cm;">15. Use AdWords replacement in your on-page SEO</span></b><span style="color: #43464b; font-family: "helvetica" , "sans-serif"; letter-spacing: 0.2pt;"></span></h2>
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<span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">Another great way to steal the spotlight from your competition is to look for keyword ideas in their Google AdWords search ads.</span></div>
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<span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">Google AdWords ads are short and previously optimized for your competition’s goal keywords. If you can construct a superiority article that ranks well in nature for that same keyword, you can easily set up yourself in the middle of your objective clients.</span></div>
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<b><span style="border: none 1.0pt; color: #43464b; font-family: "inherit" , "serif"; letter-spacing: 0.2pt; padding: 0cm;">17. Monitor Google Search Console stats</span></b><span style="color: #43464b; font-family: "helvetica" , "sans-serif"; letter-spacing: 0.2pt;"></span></h2>
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<u><span style="background: white; border: none 1.0pt; color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt; line-height: 115%; padding: 0cm;"><a href="https://www.google.com/webmasters/tools/home?hl=en" target="_blank"><span style="color: #f16334; font-family: "inherit" , "serif";">Google Search Console</span></a></span></u><span style="background: white; color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt; line-height: 115%;"><span style="-webkit-text-stroke-width: 0px; float: none; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> is the dominant tool to help you track prospective issues with your site that affect your rankings.</span></span></div>
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<span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">There are three main things you want to check frequently in Search Console:</span></div>
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<span style="color: #43464b; font-family: "symbol"; font-size: 10.0pt; letter-spacing: 0.2pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">observation for crawl error, like 404 pages</span></div>
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<span style="color: #43464b; font-family: "symbol"; font-size: 10.0pt; letter-spacing: 0.2pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">submit new sitemaps</span></div>
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<span style="color: #43464b; font-family: "symbol"; font-size: 10.0pt; letter-spacing: 0.2pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">See which key points people were by to locate you</span></div>
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<b><span style="border: none 1.0pt; color: #43464b; font-family: "inherit" , "serif"; letter-spacing: 0.2pt; padding: 0cm;">18. Regularly keep posted your old content</span></b><span style="color: #43464b; font-family: "helvetica" , "sans-serif"; letter-spacing: 0.2pt;"></span></h2>
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<span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">If you’ve been blogging for more than 3 months, you’ve get the goldmine of content was your records to repurpose.</span></div>
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<span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">You’ve undoubtedly written some posts that is still </span><u style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;"><span style="border: none 1.0pt; color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt; padding: 0cm;"><a href="https://neilpatel.com/blog/7-proven-strategies-to-increase-your-blogs-traffic-by-206/" style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;" target="_blank"><span style="color: #f16334;">generating organic traffic</span></a></span></u><span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">. That You can get better those posts and force their authority for higher search rankings.</span></div>
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<span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">The most important step of all is to write a title that will </span><u style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;"><span style="border: none 1.0pt; color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt; padding: 0cm;"><a href="http://www.socialmediaexaminer.com/inspire-fans-to-share-your-stories/" style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;" target="_blank"><span style="color: #f16334;">inspire people to share</span></a></span></u><span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;"> your post, and that contains your SEO keyword.</span></div>
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<span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">So, if your old post was titled “How to Make $10,000 From Your Blog,” you could make it more sharable by addition a bit of personal flair. The </span><u style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;"><span style="border: none 1.0pt; color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt; padding: 0cm;"><a href="http://conversionxl.com/5-characteristics-high-converting-headlines/" style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;" target="_blank"><span style="color: #f16334;">headline should evoke curiosity, but still maintain its clarity</span></a></span></u><span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">.</span></div>
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<b><span style="border: none 1.0pt; color: #43464b; font-family: "inherit" , "serif"; letter-spacing: 0.2pt; padding: 0cm;">19. BONUS – Revamp old articles with more pure traffic latent</span></b><span style="color: #43464b; font-family: "helvetica" , "sans-serif"; letter-spacing: 0.2pt;"></span></h2>
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<span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">In the earlier section, they enclosed how you can stay your best performing articles new and optimized. But what regarding this articles that didn’t go more than so well?</span></div>
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<span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">You should also be updated your</span><u style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;"><span style="border: none 1.0pt; color: #43464b; font-family: "inherit" , "serif"; font-size: 13.5pt; letter-spacing: 0.2pt; padding: 0cm;"><a href="https://coschedule.com/blog/quality-content/" style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;" target="_blank"><span style="color: #f16334;"> lowest performing content</span></a></span></u><span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;"> to improve it.</span></div>
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<span style="color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt;">You know it’s a good topic and that people want to know about it, otherwise you wouldn’t have written about it in the first place. Revamp an old underperforming article was the sure way to get more organic search traffic.<br style="box-sizing: inherit;" />What are alternative? Write the new post from scratch. It may do well, or it could flop too. It;s worth the effort to revamp an old post!</span></div>
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<b><span style="background: white; border: none 1.0pt; color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt; line-height: 115%; padding: 0cm;">Make a list of your underperforming contented.</span></b></div>
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<b><span style="background: white; border: none 1.0pt; color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt; line-height: 115%; padding: 0cm;">Update the post.</span></b></div>
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<b><span style="background: white; border: none 1.0pt; color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt; line-height: 115%; padding: 0cm;">Relaunch the post.</span></b></div>
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<span style="background: white; color: #43464b; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; letter-spacing: 0.2pt; line-height: 115%;">A blog is the powerful </span><u style="-webkit-text-stroke-width: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-caps: normal; font-variant-ligatures: normal; font-variant-numeric: inherit; line-height: inherit; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;"><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;"><a href="https://blog.kissmetrics.com/guide-to-online-branding-1/" style="box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;" target="_blank"><span style="color: #f16334; font-family: "inherit" , "serif";">brand marketing tool</span></a></span></u><span style="-webkit-text-stroke-width: 0px; float: none; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;">.</span></div>
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Anonymoushttp://www.blogger.com/profile/03013069344383112369noreply@blogger.com0Bengaluru, Karnataka, India12.9715987 77.59456269999998312.4764182 76.949115699999979 13.4667792 78.240009699999987tag:blogger.com,1999:blog-8416215682776236091.post-61369550460454651892017-10-07T16:44:00.000+05:302017-10-16T10:57:25.173+05:30Google's 200 factors for SEO<div dir="ltr" style="text-align: left;" trbidi="on">
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<div class="MsoNormal">
<strong><span style="background: white; color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt; line-height: 115%;">1</span></strong><strong><span style="background: white; color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt; font-weight: normal; line-height: 115%;">.</span></strong><strong><span style="background: white; color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt; line-height: 115%;"> Domain Age: </span></strong><a href="https://www.youtube.com/watch?v=-pnpg00FWJY&feature=player_embedded" target="_blank"><span style="background: white; color: #bb4a03; font-family: "georgia" , "serif"; font-size: 13.5pt; line-height: 115%;">Inthis video</span></a><span style="background: white; color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt; line-height: 115%;">, </span></div>
<div class="MsoNormal">
<span style="background: white; color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt; line-height: 115%;">By other words, they <em><span style="font-family: "georgia" , "serif"; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi;">do</span></em> use domain age…but it’s not
much important. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt; line-height: 115%;">2. Keyword present in Top Level
Domain: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt; line-height: 115%;">Don’t give the boost that it used
to, but having your keyword in the domain still acts as a relevancy signal.
After all, they still bold keywords that present in a domain name.</span></div>
<div class="MsoNormal">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">3. Keyword as First Word in
Domain: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">A domain that starts with their target keyword has an edge over
sites that either don’t have the keyword in their domain or have the keyword in
the centre or ending of their domain.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">4. Domain registration length:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> A <a href="https://www.searchenginejournal.com/domain-age-how-important-is-it-for-seo/7296/" target="_blank" title="Google Patent"><span style="color: #bb4a03;">Google patent</span></a> states:</span></div>
<div style="background: #F2F2F2; margin-bottom: .0001pt; margin: 0cm;">
<span style="color: #222222; font-family: "georgia" , "serif"; font-size: 13.5pt;">“Expensive
(legitimate) domains are often paid for several years in advance, while entrance
(illegitimate) domains rarely are used for more than a year. Therefore, the
date when a domain expires in the prospect can be used as a factor in
predicting the authority of a domain”.</span></div>
<div style="background: #F2F2F2; margin-bottom: .0001pt; margin: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">5. Keyword in Sub domain
Name: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Moz’s 2011 panel agreed that a keyword appearing in the
subdomain can boost rankings.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">6. Domain History:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> A
site with volatile ownership (via who is) or several drops may tell Google to
“reset” the site’s history, negating links pointing to the domain.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">7. Exact Match Domain: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">EMDs may
still give you an edge…if it’s a quality site. But if the EMD happens to be a
low-quality site, it’s vulnerable to the <a href="https://searchengineland.com/google-emd-update-research-and-thoughts-137340" target="_blank" title="EMD Update Article"><span style="color: #bb4a03;">EMD
update</span></a>.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">8. Public vs. Private WhoIs: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Private
WhoIs information may be a sign of “something to hide”. </span></div>
<div style="background: #F2F2F2; margin-bottom: .0001pt; margin: 0cm;">
<span style="color: #222222; font-family: "georgia" , "serif"; font-size: 13.5pt;">“…When I
checked the whois on them, they all had “whois privacy protection service” on
them. That’s relatively unusual. …Having whois privacy turned on isn’t
automatically bad, but once you get several of these factors all together,
you’re often talking about a very different type of webmaster than the fellow
who just has a single site or so.”</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">9. Penalized WhoIs Owner: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">If Google
identifies a particular person as a spammer it makes sense that they would
scrutinize other sites owned by that person.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">10. Country TLD extension: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Having a
Country Code Top Level Domain (.cn, .pt, .ca) helps the site rank for that
particular country…but limits the site’s ability to rank globally. </span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">11. Keyword in Title Tag: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">The title
tag is a webpage’s second most important piece of content (besides the content
of the page) and therefore sends a strong <a href="https://backlinko.com/on-page-seo" title="On-Page SEO: Anatomy of a Perfectly Optimized Page (Infographic)"><span style="color: #bb4a03;">on-page SEO</span></a> signal.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">12. Title Tag Starts with Keyword</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">:
According to <a href="https://www.moz.com/learn-seo/title-tag" target="_blank" title="Title Tags"><span style="color: #bb4a03;">Moz data</span></a>,
title tags that starts with a keyword tend to perform better than title tags
with the keyword towards the end of the tag.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">13. Keyword in Description
Tag: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Another relevancy signal. Not especially important now, but
still makes a difference.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">14. Keyword Appears in H1
Tag: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">H1 tags are a “second title tag” that sends another relevancy
signal to Google, according to results from <a href="https://cbutterworth.com/do-h1-tags-still-help-seo/" target="_blank" title="Correlational Study"><span style="color: #bb4a03;">this correlation study</span></a>.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">15. Keyword is Most Frequently
Used Phrase in Document:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Having a keyword appear more than
any other likely acts as a relevancy signal.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">16. Content Length: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Content
with more words can cover a wider breadth and are likely preferred to shorter
superficial articles. SERPIQ found that <a href="https://blog.serpiq.com/how-important-is-content-length-why-data-driven-seo-trumps-guru-opinions/" target="_blank" title="Content Length SERP Position"><span style="color: #bb4a03;">content
length correlated with SERP position</span></a>.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"><strong><span style="font-family: "georgia" , "serif";"> </span></strong></span></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">17. Keyword Density</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: Although
not as important as it once was, keyword density is still something Google uses
to determine the topic of a webpage. But going overboard can hurt you.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">18. Latent Semantic Indexing
Keywords in Content</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> <strong><span style="font-family: "georgia" , "serif";">(LSI):</span></strong> LSI
keywords help search engines extract meaning from words with more than one
meaning (Apple the computer company vs. the fruit). The presence/absence of LSI
probably also acts as a content quality signal.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">19. LSI Keywords in Title and
Description Tags: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">As with webpage content, LSI
keywords in page meta tags probably help Google discern between synonyms. May
also act as a relevancy signal.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">20. Page Loading Speed via HTML:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> Both <a href="https://googlewebmastercentral.blogspot.com/2010/04/using-site-speed-in-web-search-ranking.html" target="_blank" title="Google SiteSpeed"><span style="color: #bb4a03;">Google</span></a> and <a href="https://www.searchenginenews.com/blog/entry/bings-updated-webmaster-guidelines-focuses-heavily-on-social-signals-page-s" target="_blank" title="Bing"><span style="color: #bb4a03;">Bing</span></a> use
page loading speed as a ranking factor. Search engine spiders can estimate your
site speed fairly accurately based on a page’s code and file size.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">21. Duplicate Content:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> Identical
content on the same site (even slightly modified) can <a href="https://support.google.com/webmasters/bin/answer.py?hl=en&answer=66359" target="_blank" title="Duplicate Content"><span style="color: #bb4a03;">negatively
influence</span></a> a site’s search engine visibility.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">22. Rel=Canonical: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">When <a href="https://www.moz.com/blog/rel-confused-answers-to-your-rel-canonical-questions" target="_blank" title="Moz Canonical Q&A"><span style="color: #bb4a03;">used
properly</span></a>, use of this tag may prevent Google from considering pages
duplicate content.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">23. Page Loading Speed via Chrome</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: Google
may also use Chrome user data to get a better handle on a page’s loading time
as this takes into account server speed, CDN usage and other non HTML-related
site speed signals.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">24. Image Optimization: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Images
on-page send search engines important relevancy signals through their file
name, alt text, title, description and caption.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">25. Recency of Content
Updates: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"><a href="https://googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html" target="_blank" title="Google Caffeine"><span style="color: #bb4a03;">Google
Caffeine</span></a> update favors recently updated content, especially for
time-sensitive searches. Highlighting this factor’s importance, Google shows
the date of a page’s last update for certain pages.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">26. Magnitude of Content Updates</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: The
significance of edits and changes is also a freshness factor. Adding or
removing entire sections is a more significant update than switching around the
order of a few words.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">27. Historical Updates Page
Updates:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> How often has the page been updated over time? Daily,
weekly, every 5-years? Frequency of page updates also play a role in freshness.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">28. Keyword Prominence</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: Having a
keyword appear in the first 100-words of a page’s content appears to be a
significant relevancy signal.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">29. Keyword in H2, H3 Tags</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: Having
your keyword appear as a subheading in H2 or H3 format may be another weak
relevancy signal. Moz’s panel agrees.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">30. Keyword Word Order: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">An exact
match of a searcher’s keyword in a page’s content will generally rank better
than the same keyword phrase in a different order. For example: consider a
search for: “cat shaving techniques”. A page optimized for the phrase “cat
shaving techniques” will rank better than a page optimized for “techniques for
shaving a cat”. This is a good illustration of why <a href="https://backlinko.com/keyword-research" title="Keyword Research: The Definitive Guide"><span style="color: #bb4a03;">keyword
research</span></a> is really, <em><span style="font-family: "georgia" , "serif";">really</span></em>
important.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">31. Outbound Link Quality</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: Many
SEOs think that linking out to authority sites helps send trust signals to
Google.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">32. Outbound Link Theme: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"><a href="https://www.moz.com/blog/external-linking-good-for-seo-whiteboard-friday" target="_blank" title="Moz"><span style="color: #bb4a03;">According to Moz</span></a>,
search engines may use the content of the pages you link to as a relevancy
signal. For example, if you have a page about cars that links to movie-related
pages, this may tell Google that your page is about the movie Cars, not the
automobile.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">33. Grammar and Spelling: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Proper
grammar and spelling is a quality signal, although <a href="https://productforums.google.com/forum/#!category-topic/webmasters/crawling-indexing--ranking/BvZ7G9MHFqA" target="_blank" title="Webmaster Help Spelling and Grammar"><span style="color: #bb4a03;">Cutts gave mixed messages</span></a> in 2011 on
whether or not this was important.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">34. Syndicated Content: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Is the
content on the page original? If it’s scraped or copied from an indexed page it
won’t rank as well as the original or end up in their <a href="https://en.wikipedia.org/wiki/Supplemental_Result#Duplicate_Content" target="_blank" title="Supplemental Index"><span style="color: #bb4a03;">Supplemental
Index</span></a>.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">35. Helpful Supplementary Content:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> According
to a <a href="https://backlinko.com/wp-content/uploads/2014/05/google-guidelines.pdf" target="_blank" title="Google Guidelines Document"><span style="color: #bb4a03;">now-public
Google Rater Guidelines Document</span></a>, helpful supplementary content is
an indicator of a page’s quality (and therefore, Google ranking). Examples
include currency converters, loan interest calculators and interactive recipes.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">36. Number of Outbound Links:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> Too
many dofollow OBLs may “leak” PageRank, which can hurt that page’s rankings.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">37. Multimedia:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> Images,
videos and other multimedia elements may act as a content quality signal.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">38. Number of Internal Links
Pointing to Page: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">The number of internal links to a
page indicates its importance relative to other pages on the site.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">39. Quality of Internal Links
Pointing to Page</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: Internal links from authoritative pages on domain have a
stronger effect than pages with no or low PR.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">40. Broken Links: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Having too
many broken links on a page may be a sign of a neglected or abandoned site. The
Google Rater Guidelines Document uses broken links as one was to assess a
homepage’s quality.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">41. Reading Level: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">There’s no
doubt that Google estimates the reading level of webpages. In fact, Google used
to give you reading level stats:</span></div>
<div style="background: white; margin-top: 0cm;">
<span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">But what they do with that
information is up for debate. Some say that a basic reading level will help you
rank better because it will appeal to the masses. But others associate a basic
reading level with content mills like Ezine Articles.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">42. Affiliate Links</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">:
Affiliate links themselves probably won’t hurt your rankings. But if you have
too many, Google’s algorithm may pay closer attention to other quality signals
to make sure you’re not a “thin affiliate site”.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">43. HTML errors/W3C validation</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: Lots of
HTML errors or sloppy coding may be a sign of a poor quality site. While
controversial, many in SEO think that WC3 validation is a weak quality signal.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">44. Page Host’s Domain Authority</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: All
things being equal, a page on an authoritative domain will rank higher than a
page on a domain with less authority.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">45. Page’s PageRank:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> Not
perfectly correlated. But in general higher PR pages tend to rank better than
low PR pages.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">46. URL Length:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> <a href="https://www.searchenginejournal.com/url-structure-seo/11801/" target="_blank" title="Search Engine Journal URL Length"><span style="color: #bb4a03;">Search Engine Journal</span></a> notes that
excessively long URLs may hurt search visibility.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">47. URL Path</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: A page
closer to the homepage may get a slight authority boost.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">48. Human Editors: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Although
never confirmed, Google has filed <a href="https://www.google.com/patents/US7096214" target="_blank" title="A Patent"><span style="color: #bb4a03;">a patent</span></a> for a system that allows human
editors to influence the SERPs.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">49. Page Category:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> The
category the page appears on is a relevancy signal. A page that’s part of a
closely related category should get a relevancy boost compared to a page that’s
filed under an unrelated or less related category.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">50. WordPress Tags: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Tags are
WordPress-specific relevancy signal. According to <a href="https://yoast.com/articles/wordpress-seo/#tag-optimizatio" target="_blank" title="Yoast"><span style="color: #bb4a03;">Yoast.com</span></a></span></div>
<div style="background: #F2F2F2; margin-bottom: .0001pt; margin: 0cm;">
<span style="color: #222222; font-family: "georgia" , "serif"; font-size: 13.5pt;">“The only
way it improves your SEO is by relating one piece of content to another, and
more specifically a group of posts to each other”</span></div>
<div style="background: #F2F2F2; margin-bottom: .0001pt; margin: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">51. Keyword in URL</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: Another
important relevancy signal.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">52. URL String:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> The
categories in the URL string are read by Google and may provide a thematic
signal.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"><span style="mso-spacerun: yes;"> </span><strong><span style="font-family: "georgia" , "serif";">53.
References and Sources:</span></strong> Citing references and sources,
like research papers do, may be a sign of quality. The Google Quality
Guidelines states that reviewers should keep an eye out for sources when
looking at certain pages: “This is a topic where expertise and/or authoritative
sources are important…”. However, <a href="https://www.seroundtable.com/google-external-links-20951.html" target="_blank"><span style="color: #bb4a03;">Google has denied</span></a> that
they use external links as a ranking signal.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">54. Bullets and Numbered
Lists: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Bullets and numbered lists help break up your content for
readers, making them more user friendly. Google likely agrees and may prefer
content with bullets and numbers.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">55. Priority of Page in Sitemap:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> The
priority a page is given via the sitemap.xml file may influence ranking.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">56. Too Many Outbound Links:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> Straight
from the aforementioned Quality rater document.</span></div>
<div style="background: #F2F2F2; margin-bottom: .0001pt; margin: 0cm;">
<span style="color: #222222; font-family: "georgia" , "serif"; font-size: 13.5pt;">“Some
pages have way, way too many links, obscuring the page and distracting from the
Main Content” </span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">57. Quantity of Other Keywords Page
Ranks For:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> If the page ranks for several other keywords it may give
Google an internal sign of quality.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">58. Page Age:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> Although
Google prefers fresh content, an older page that’s regularly updated may
outperform a newer page.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">59. User Friendly Layout: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Citing the
Google Quality Guidelines Document yet again.</span></div>
<div style="background: #F2F2F2; margin-bottom: .0001pt; margin: 0cm;">
<span style="color: #222222; font-family: "georgia" , "serif"; font-size: 13.5pt;">“The page
layout on highest quality pages makes the Main Content immediately visible”</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">60. Parked Domains</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: A <a href="https://insidesearch.blogspot.com/2011/12/search-quality-highlights-new-monthly.html" target="_blank" title="Parked Domain Update"><span style="color: #bb4a03;">Google
update</span></a> in December of 2011 decreased search visibility of
parked domains.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">61. Useful Content:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> As
pointed out by Backlinko reader <a href="https://twitter.com/JaredCarrizales"><span style="color: #bb4a03;">Jared
Carrizales</span></a>, Google <a href="https://www.seroundtable.com/google-quality-vs-useful-17412.html" title=" Google: Higher Quality Content Not Necessarily More Useful Content "><span style="color: #bb4a03;">may distinguish between “quality” and “useful” content</span></a>.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">62. Content Provides Value and
Unique Insights: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Google <a href="https://support.google.com/webmasters/bin/answer.py?hl=en&answer=76465" target="_blank" title="Affiliate Sites"><span style="color: #bb4a03;">has stated</span></a> that
they’re on the hunt for sites that don’t bring anything new or useful to the
table, especially thin affiliate sites.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">63. Contact Us Page: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">The
aforementioned Google Quality Document states that they prefer sites with an
“appropriate amount of contact information”. Supposed bonus if your contact
information matches your whois info.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">64. Domain Trust/TrustRank: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Site trust
— measured by how many links away your site is from highly-trusted seed sites —
is a massively important ranking factor. You can read more about
TrustRank <a href="https://backlinko.com/google-trustrank" title="Why Google Hates Your Site (and What You Can Do About It)"><span style="color: #bb4a03;">here</span></a>.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">65. Site Architecture:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> A
well put-together site architecture (especially a silo structure) helps Google
thematically organize your content.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">66. Site Updates:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> How
often a site is updated — and especially when new content is added to the site
— is a site-wide freshness factor.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">67. Number of Pages:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> The
number of pages a site has is a weak sign of authority. At the very least a
large site helps distinguish it from thin affiliate sites.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">68. Presence of Sitemap:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> A
sitemap helps search engines index your pages easier and more thoroughly,
improving visibility.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">69. Site Uptime</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: Lots of
downtime from site maintenance or server issues may hurt your ranking (and can
even result in deindexing if not corrected).</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">70. Server Location</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: Server
location may influence where your site ranks in different geographical regions.
Especially important for geo-specific searches.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">71. SSL Certificate</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">:
Google has confirmed that they <a href="https://www.seroundtable.com/google-ssl-seo-ranking-13236.html" target="_blank" title="SSL Certificates"><span style="color: #bb4a03;">index SSL
certificates</span></a> and that they <a href="https://googleonlinesecurity.blogspot.de/2014/08/https-as-ranking-signal_6.html" target="_blank" title="HTTPS as a ranking signal "><span style="color: #bb4a03;">use
HTTPS</span></a> as a ranking signal.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">72. Terms of Service and Privacy
Pages</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: These two pages help tell Google that a site is a trustworthy
member of the internet.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">73. Duplicate Meta Information
On-Site</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: Duplicate meta information across your site may bring down all
of your page’s visibility.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">74. Breadcrumb Navigation: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">This is a
style of user-friendly site-architecture that helps users (and search engines)
know where they are on a site. Both <a href="https://www.searchenginejournal.com/breadcrumbs/15022/" target="_blank" title="SEJ Breadcrumbs"><span style="color: #bb4a03;">SearchEngineJournal.com</span></a> and <a href="https://www.ethicalseoconsulting.com/organic-seo/breadcrumb-navigation-links-onpage-optimization-factor/" target="_blank" title="Breadcrumb Navigation"><span style="color: #bb4a03;">Ethical
SEO Consulting</span></a> claim that this set-up may be a ranking factor.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">75. Mobile Optimized: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"><a href="https://developers.google.com/webmasters/smartphone-sites/details" target="_blank" title="Official Stance"><span style="color: #bb4a03;">Google’s
official stance</span></a> on mobile is to create a responsive site. It’s
likely that responsive sites get an edge in searches from a mobile device. In
fact, they now add “<a href="https://googlewebmastercentral.blogspot.com/2014/11/helping-users-find-mobile-friendly-pages.html" target="_blank"><span style="color: #bb4a03;">Mobile friendly” tags</span></a> to
sites that display well on mobile devices. Google <a href="https://searchengineland.com/library/google/google-mobile-friendly-update" target="_blank" title="Google: Mobile Friendly Update "><span style="color: #bb4a03;">also started penalizing site</span></a>s in Mobile search that aren’t
mobile friendly.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">76. YouTube:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> There’s
no doubt that YouTube videos are given preferential treatment in the SERPs
(probably because Google owns it )</span></div>
<div style="background: white; margin-top: 0cm;">
<span style="background: white; color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">In fact, Search
Engine Land found that </span><a href="https://searchengineland.com/google-panda-losers-today-show-winners-youtube-95257" target="_blank" title="YouTube Traffic After Panda"><span style="background: white; color: #bb4a03; font-family: "georgia" , "serif"; font-size: 13.5pt; text-decoration: none;">YouTube.com traffic increased significantly after
Google Panda</span></a><span style="background: white; color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">.</span><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"></span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">77. Site Usability: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">A site
that’s difficult to use or to navigate can hurt ranking by reducing time on
site, pages viewed and bounce rate. This may be an independent algorithmic
factor gleaned from massive amounts of user data.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">78. Use of Google Analytics and
Google Webmaster Tools: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Some think that having these two
programs installed on your site can improve your page’s indexing. They may also
directly influence rank by giving Google more data to work with (ie. more
accurate bounce rate, whether or not you get referral traffic from your <a href="https://backlinko.com/17-untapped-backlink-sources" title="17 Untapped Backlink Sources"><span style="color: #bb4a03;">backlinks</span></a> etc.).</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">79. User reviews/Site reputation:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> A
site’s on review sites like Yelp.com and RipOffReport.com likely play an
important role in the algorithm. Google even posted <a href="https://googleblog.blogspot.com/2010/12/being-bad-to-your-customers-is-bad-for.html" target="_blank" title="Bad Reviews SEO"><span style="color: #bb4a03;">a rarely
candid outline</span></a> of their approach to user reviews after an
eyeglass site was caught ripping off customers in an effort to get backlinks.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">80. Linking Domain Age: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Backlinks
from aged domains may be more powerful than new domains.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">81. # of Linking Root Domains:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> The
number of referring domains is one of the most important ranking factors in
Google’s algorithm, as you can see from this chart from <a href="https://www.moz.com/blog/guide-to-competitive-backlink-analysis" target="_blank" title="Moz Linking Root Domains"><span style="color: #bb4a03;">Moz </span></a>(bottom
axis is SERP position)</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">82. # of Links from Separate
C-Class IPs: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Links from separate class-c IP </span></div>
<div style="background: white; margin-top: 0cm;">
<span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">addresses
suggest a wider breadth of sites linking to you.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">83. # of Linking Pages</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: The
total number of linking pages — even if some are on the same domain — is a
ranking factor.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">84. Alt Tag (for Image Links)</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: Alt text
is an image’s version of anchor text.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">85. Links from .edu or .gov
Domains</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: Matt Cutts <a href="https://www.youtube.com/watch?v=UxTmZulcQZ0&feature=player_embedded" target="_blank" title=".edu and .gov links"><span style="color: #bb4a03;">has
stated</span></a> that TLD doesn’t factor into a site’s importance.
However, that doesn’t stop SEOs from thinking that there’s a special place in
the algo for .gov and .edu TLDs.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">86. Authority of Linking
Page: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">The authority (PageRank) of the referring page is an extremely
important ranking factor.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">87. Authority of Linking Domain</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: The
referring domain’s authority may play an independent role in a link’s
importance (ie. a PR2 page link from a site with a homepage PR3 may be worth
less than a PR2 page link from PR8 Yale.edu).</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">88. Links From Competitors:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> Links
from other pages ranking in the same SERP may be more valuable for a page’s
rank for that particular keyword.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">89. Social Shares of Referring
Page</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: The amount of page-level social shares may influence the
link’s value.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">90. Links from Bad Neighborhoods:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> Links
from “bad neighborhoods” <a href="https://searchenginewatch.com/article/2200751/Can-You-Identify-Link-Networks-Bad-Neighborhoods" target="_blank" title="Links from Bad Neightborhoods"><span style="color: #bb4a03;">may
hurt your site</span></a>.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">91. Guest Posts:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> Although
guest posting can be part of a <a href="https://backlinko.com/white-hat-seo" title="White Hat SEO Case Study: 348% More Organic Traffic in 7 Days"><span style="color: #bb4a03;">white hat SEO campaign</span></a>, links coming from guest
posts — especially in an author bio area — may not be as valuable as a
contextual link on the same page.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">92. Links to Homepage Domain that
Page Sits On:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> Links to a referring page’s homepage may play special
importance in evaluating a site’s — and therefore a link’s — weight.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">93. Nofollow Links: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">One of the
most controversial topics in SEO, <a href="https://support.google.com/webmasters/bin/answer.py?hl=en&answer=96569" target="_blank" title="Google Nofollow Stance"><span style="color: #bb4a03;">Google’s
official word</span></a>.</span></div>
<div style="background: #F2F2F2; margin-bottom: .0001pt; margin: 0cm;">
<span style="color: #222222; font-family: "georgia" , "serif"; font-size: 13.5pt;">“In
general, we don’t follow them.”</span></div>
<div style="background: white; margin-top: 0cm;">
<span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Which suggests that they <em><span style="font-family: "georgia" , "serif";">do…</span></em>at least in certain cases.
Having a certain % of nofollow links may also indicate a natural vs. unnatural
link profile.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">94. Diversity of Link Types:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> Having
an unnaturally large percentage of your links come from a single source (ie.
forum profiles, blog comments) may be a sign of web spam. On the other hand,
links from diverse sources is a sign of a natural link profile.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">95. “Sponsored Links” Or Other
Words Around Link: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Words like “sponsors”, “link
partners” and “sponsored links” may decrease a link’s value.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">96. Contextual Links: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Links
embedded inside a page’s content are considered more powerful than links on an
empty page or found elsewhere on the page.</span></div>
<div style="background: white; margin-top: 0cm;">
<span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">A good example of contextual links
are <a href="https://backlinko.com/how-to-get-backlinks" title="How to Get Backlinks With Guestographics"><span style="color: #bb4a03;">backlinks
from guestographics</span></a>.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">97. Excessive 301 Redirects to
Page: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Links coming from 301 redirects dilute some (or even all) PR,
according to a <a href="https://www.youtube.com/watch?v=r1lVPrYoBkA" target="_blank" title="Webmaster Help Video"><span style="color: #bb4a03;">Webmaster
Help Video</span></a>.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">98. Backlink Anchor Text</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: As noted
in <a href="https://infolab.stanford.edu/~backrub/google.html" target="_blank" title="Google Original Algo"><span style="color: #bb4a03;">this
description</span></a> of Google’s original algorithm:</span></div>
<div style="background: #F2F2F2; margin-bottom: .0001pt; margin: 0cm;">
<span style="color: #222222; font-family: "georgia" , "serif"; font-size: 13.5pt;">“First,
anchors often provide more accurate descriptions of web pages than the pages
themselves.”</span></div>
<div style="background: white; margin-top: 0cm;">
<span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Obviously, anchor text is less
important than before (and likely a web spam signal). But it still sends a
strong relevancy signal in small doses.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">99. Internal Link Anchor Text</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: Internal
link anchor text is another relevancy signal, although probably weighed
differently than backlink anchor text.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">100. Link Title Attribution</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: The link
title (the text that appears when you hover over a link) is also used as a weak
relevancy signals.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">101. Country TLD of Referring
Domain:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> Getting links from country-specific top level domain
extensions (.de, .cn, .co.uk) may help you rank better in that country.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">102. Link Location In Content: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Links in
the beginning of a piece of content carry slightly more weight than links
placed at the end of the content.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">103. Link Location on Page:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> Where
a link appears on a page is important. Generally, links embedded in a page’s
content are more powerful than links in the footer or sidebar area.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">104. Linking Domain Relevancy:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> A
link from site in a similar niche is significantly more powerful than a link
from a completely unrelated site. That’s why any <a href="https://backlinko.com/seo-strategy" title="SEO Strategy Case Study: #1 Ranking With Guestographics"><span style="color: #bb4a03;">effective SEO strategy</span></a> today focuses on
obtaining <em><span style="font-family: "georgia" , "serif";">relevant</span></em> links.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">105. Page Level Relevancy:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> <a href="https://en.wikipedia.org/wiki/Hilltop_algorithm" target="_blank" title="Hilltop Algorithm"><span style="color: #bb4a03;">The Hilltop Algorithm</span></a> states
that link from a page that’s closely tied to page’s content is more powerful
than a link from an unrelated page.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">106. Text Around Link
Sentiment: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Google has <a href="https://www.moz.com/blog/how-negative-emotion-could-hurt-your-rankings" target="_blank" title="Sentiment Around Link"><span style="color: #bb4a03;">probably
figured out</span></a>whether or not a link to your site is a recommendation or
part of a negative review. Links with positive sentiments around them likely
carry more weight.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">107. Keyword in Title: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Google gives
extra love to links on pages that contain your page’s keyword in the title
(“Experts linking to experts”.)</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">108. Positive Link Velocity: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">A site
with positive link velocity usually gets a SERP boost.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">109. Negative Link Velocity:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> Negative
link velocity can significantly reduce rankings as it’s a signal of decreasing
popularity.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">110. Links from “Hub” Pages:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> <a href="https://www.seobook.com/archives/000626.shtml" target="_blank" title="Hilltop Algorithm"><span style="color: #bb4a03;">Aaron Wall claims</span></a> that
getting links from pages that are considered top resources (or hubs) on a
certain topic are given special treatment.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">111. Link from Authority
Sites: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">A link from a site considered an “authority site” likely pass
more juice than a link from a small, microniche site.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">112. Linked to as Wikipedia
Source: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Although the links are nofollow, many think that getting a link
from Wikipedia gives you a little added trust and authority in the eyes of
search engines.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">113. Co-Occurrences: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">The words
that tend to appear around your backlinks <a href="https://www.moz.com/blog/prediction-anchor-text-is-dying-and-will-be-replaced-by-cocitation-whiteboard-friday" target="_blank" title="Co-Citations Article"><span style="color: #bb4a03;">helps
tell Google what that page is about</span></a>.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">114. Backlink Age:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> According
to <a href="https://www.searchenginejournal.com/backlink-age-seo-factor/9943/" target="_blank" title="Google Patent Backlink Age"><span style="color: #bb4a03;">a
Google patent</span></a>, older links have more ranking power than newly minted
backlinks.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">115. Links from Real Sites vs.
Splogs: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Due to the proliferation of blog networks, Google probably gives
more weight to links coming from “real sites” than from fake blogs. They likely
use brand and user-interaction signals to distinguish between the two.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">116. Natural Link Profile: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">A site
with a “natural” link profile is going to rank highly and be more durable to
updates.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">117. Reciprocal Links: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"><span style="color: #bb4a03;">Google’s Link
Schemes</span> page lists “Excessive link exchanging” as a link scheme
to avoid.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">118. User Generated Content Links:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> Google
is able to identify links generated from UGC vs. the actual site owner. For
example, they know that a link from the official WordPress.com blog at
en.blog.wordpress.com is <em><span style="font-family: "georgia" , "serif";">very</span></em> different
than a link from besttoasterreviews.wordpress.com</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">119. Links from 301:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> Links
from 301 redirects may lose a little bit of juice compared to a direct link.
However, <a href="https://www.youtube.com/watch?feature=player_embedded&v=Filv4pP-1nw" target="_blank" title="Matt Cutts on 301 Redirects"><span style="color: #bb4a03;">Matt
Cutts says</span></a> that a 301 is similar to a direct link.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">120. Schema.org
Microformats: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Pages that support microformats may rank above
pages without it. This may be a direct boost or the fact that pages with
microformatting have a higher SERP CTR.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">121. DMOZ Listed</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: Many
believe that Google gives DMOZ listed sites a little extra trust.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">122. TrustRank of Linking
Site: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">The trustworthiness of the site linking to you determines how
much “TrustRank” gets passed onto you.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">123. Number of Outbound Links on
Page:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> PageRank is finite. A link on a page with hundreds of OBLs
passes less PR than a page with only a few OBLs.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">124. Forum Profile Links: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Because of
industrial-level spamming, Google may significantly devalue links from forum
profiles.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">125. Word Count of Linking
Content: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">A link from a 1000-word post is more valuable than a link inside
of a 25-word snippet.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">126. Quality of Linking
Content: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Links from poorly written or spun content don’t pass as much
value as links from well-written, multimedia-enhanced content.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">127. Sitewide Links:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> Matt
Cutts <a href="https://www.youtube.com/watch?v=mTjN9x-by-I&feature=player_embedded" target="_blank" title="Sitewide Links"><span style="color: #bb4a03;">has
confirmed</span></a> that sitewide links are “compressed” to count as a
single link.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">128. Organic Click Through Rate
for a Keyword</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: Pages that get clicked more in CTR <a href="https://searchenginewatch.com/article/2064047/Maximizing-Your-CTR-for-SEO-in-Organic-Results" target="_blank" title="SERP Boost From CTR"><span style="color: #bb4a03;">may get
a SERP boost</span></a> for that particular keyword.</span></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">129. Organic CTR for All Keywords</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: A page’s
(or site’s) organic CTR for all keywords it ranks for may be a human-based,
user interaction signal.</span></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">130. Bounce Rate: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Not
everyone in SEO agrees bounce rate matters, but it may be a way of Google to use
their users as quality testers (pages where people quickly bounce is probably
not very good).</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">131. Direct Traffic: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">It’s
confirmed that <a href="https://www.siliconbeachtraining.co.uk/blog/ex-google-employee-brighton-seo/" target="_blank" title="Google Chrome Data"><span style="color: #bb4a03;">Google
uses data from Google Chrome</span></a> to determine whether or not people
visit a site (and how often). Sites with lots of direct traffic are likely
higher quality than sites that get very little direct traffic.</span></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">132. Repeat Traffic</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: They may
also look at whether or not users go back to a page or site after visiting.
Sites with repeat visitors may get a Google ranking boost.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">133. Blocked</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> <strong><span style="font-family: "georgia" , "serif";">Sites</span></strong>: Google has
discontinued this feature in Chrome. However, <a href="https://searchengineland.com/google-rolls-out-its-panda-update-internationally-and-begins-incorporating-searcher-blocking-data-72497" target="_blank" title="Panda Blocked Sites"><span style="color: #bb4a03;">Panda
used this feature</span></a> as a quality signal.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">134. Chrome Bookmarks:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> We
know that Google <a href="https://lifehacker.com/5763452/what-data-does-chrome-send-to-google-about-me" target="_blank" title="Chrome Data"><span style="color: #bb4a03;">collects Chrome
browser usage data</span></a>. Pages that get bookmarked in Chrome might get a
boost.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">135. Google Toolbar Data: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Search
Engine Watch’s Danny Goodwin reports <a href="https://searchenginewatch.com/article/2050006/Google-Finally-Admits-Toolbar-Data-is-a-Ranking-Signal" target="_blank" title="Google Toolbar Data"><span style="color: #bb4a03;">that
Google uses toolbar data</span></a> as a ranking signal. However, besides
page loading speed and malware, it’s not known what kind of data they glean
from the toolbar.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">136. Number of Comments: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Pages with
lots of comments may be a signal of user-interaction and quality.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">137. Dwell Time: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Google
pays very close attention to “dwell time”: how long people spend on your page
when coming from a Google search. This is also sometimes referred to as “long
clicks vs short clicks”. If people spend a lot of time on your site, that may
be used as a quality signal.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">138. Query Deserves
Freshness: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Google gives newer pages a boost <a href="https://www.moz.com/blog/whiteboard-friday-query-deserves-freshness" target="_blank" title="QDF"><span style="color: #bb4a03;">for certain searches</span></a>.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">139. Query Deserves Diversity:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> Google
may <a href="https://www.moz.com/blog/does-query-deserves-diversity-algorithm-exist-at-google" target="_blank" title="QDD"><span style="color: #bb4a03;">add diversity to a SERP</span></a>for
ambiguous keywords, such as “Ted”, “WWF” or “ruby”.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">140. User Browsing History</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: Sites
that you frequently visit while signed into Google get a SERP bump for your
searches.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">141. User Search History: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Search
chain <a href="https://www.theverge.com/2012/11/5/3602350/google-customized-search-results-obama-romney" target="_blank" title="Customized Results"><span style="color: #bb4a03;">influence
search results for later searches</span></a>. For example, if you search for
“reviews” then search for “toasters”, Google is more likely to show toaster
review sites higher in the SERPs.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">142. Geo Targeting: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Google
gives preference to sites with a local server IP and country-specific domain
name extension.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">143. Safe Search:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> Search
results with curse words or adult content won’t appear for people with Safe
Search turned on.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">144. Google+ Circles: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Google
shows higher results for authors and sites that you’ve added to your Google
Plus Circles.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">145. DMCA Complaints: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Google
“downranks” pages <a href="https://techcrunch.com/2012/08/10/google-search-algorithm-copyright-removal-notices/" target="_blank" title="DMCA Complaints"><span style="color: #bb4a03;">with DMCA
complaints</span></a>.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">146. Domain Diversity</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: The
so-called “<a href="https://www.moz.com/blog/the-bigfoot-update-aka-dr-pete-goes-crazy" target="_blank" title="Bigfoot Update"><span style="color: #bb4a03;">Bigfoot
Update</span></a>” supposedly added more domains to each SERP page.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">147. Transactional Searches</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: Google
sometimes displays different results for shopping-related keywords, like flight
searches.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">148. Local Searches: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Google
often places Google+ Local results above the “normal” organic SERPs.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">150. Big Brand Preference: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">After
the <a href="https://searchengineland.com/google-searchs-vince-change-google-says-not-brand-push-16803" target="_blank" title="Vince Update"><span style="color: #bb4a03;">Vince Update</span></a>,
Google began giving big brands a boost for certain short-tail searches.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">151. Shopping Results: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Google
sometimes displays Google Shopping results in organic SERPs.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">152. Image Results:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> Google
elbows our organic listings for image results for searches commonly used on Google
Image Search.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">153. Easter Egg Results: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Google has
a dozen or so <a href="https://en.wikipedia.org/wiki/List_of_Google_hoaxes_and_easter_eggs#Search_Engine"><span style="color: #bb4a03;">Easter Egg results</span></a>. For example, when you
search for “Atari Breakout” in Google image search, the search results
turn into a playable game (!). Shout out to <a href="https://twitter.com/victorpan"><span style="color: #bb4a03;">Victor Pan</span></a> for
this one.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">154. Single Site Results for
Brands:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> Domain or brand-oriented keywords bring up <a href="https://searchengineland.com/google-now-showing-3-or-more-results-from-same-domain-49066" target="_blank" title="Multiple Domain Results"><span style="color: #bb4a03;">several
results from the same site</span></a>.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">155. Number of Tweets: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Like
links, the tweets a page has <a href="https://www.branded3.com/tweets-vs-rankings" target="_blank" title="Twitter SEO Influence"><span style="color: #bb4a03;">may influence its
rank</span></a> in Google.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">156. Authority of Twitter Users
Accounts</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: It’s likely that Tweets coming from aged, authority Twitter
profiles with a ton of followers (like Justin Bieber) have more of an effect
than tweets from new, low-influence accounts.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">157. Number of Facebook Likes</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: Although
Google <a href="https://www.brafton.com/news/seo-success-in-2013-beyond-matt-cutts-insights-at-smx" target="_blank" title="Matt Cutts Interview From SMX"><span style="color: #bb4a03;">can’t
see most Facebook accounts</span></a>, it’s likely they consider the number of
Facebook likes a page receives as a weak ranking signal.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">158. Facebook Shares: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Facebook
shares — because they’re more similar to a backlink — <a href="https://www.moz.com/blog/does-google-use-facebook-shares-to-influence-search-rankings" target="_blank" title="Facebook Shares"><span style="color: #bb4a03;">may have a
stronger influence than Facebook likes</span></a>.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">159. Authority of Facebook User
Accounts:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> As with Twitter, Facebook shares and likes coming from
popular Facebook pages may pass more weight.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">160. Pinterest Pins: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Pinterest
is an insanely popular social media account with lots of public data. It’s
probably that Google considers Pinterest Pins a social signal.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">161. Votes on Social Sharing
Sites: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">It’s possible that Google uses shares at sites like Reddit,
Stumbleupon and Digg as another type of social signal.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">162. Number of Google+1’s: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Although
Matt Cutts gone on the record as saying Google+ has “<a href="https://www.webpronews.com/the-google-1-button-has-no-direct-effect-on-rankings-2012-10" target="_blank" title="Google Plus MC Interview"><span style="color: #bb4a03;">no
direct effect</span></a>” on rankings, it’s hard to believe that they’d ignore
their own social network.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">163. Authority of Google+ User
Accounts: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">It’s logical that Google would weigh +1’s coming from
authoritative accounts more than from accounts without many followers.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">164. Known Authorship</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: In
February 2013, Google CEO Eric Schmidt famously claimed.</span></div>
<div style="background: #F2F2F2; margin-bottom: .0001pt; margin: 0cm;">
<span style="color: #222222; font-family: "georgia" , "serif"; font-size: 13.5pt;">“Within
search results, information tied to verified online profiles will be ranked
higher than content without such verification, which will result in most users
naturally clicking on the top (verified) results.”</span></div>
<div style="background: white; margin-top: 0cm;">
<span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Although the Google+ authorship
program has been <a href="https://searchengineland.com/goodbye-google-authorship-201975" target="_blank"><span style="color: #bb4a03;">shut down</span></a>, it’s likely
Google uses some form of authorship to determine influential content producers
online (and give them a boost in rankings).</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">165. Social Signal
Relevancy: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Google probably uses relevancy information from the account
sharing the content and the text surrounding the link.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">166. Site Level Social Signals:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> Site-wide
social signals may increase a site’s overall authority, which will increase
search visibility for all of its pages.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">167. Brand Name Anchor Text: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Branded
anchor text is a simple — but strong — brand signal.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">168. Branded Searches: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">It’s
simple: people search for brands. If people search for your site in Google (ie.
“Backlinko twitter”, Backlinko + “ranking factors”), Google likely takes this
into consideration when determining a brand.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">169. Site Has Facebook Page and
Likes: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Brands tend to have Facebook pages with lots of likes.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">170. Site has Twitter Profile with
Followers: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Twitter profiles with a lot of followers signals a popular
brand.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">171. Official Linkedin Company
Page: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Most real businesses have company Linkedin pages.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">172. Employees Listed at
Linkedin: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"><a href="https://www.moz.com/blog/the-next-generation-of-ranking-signals" target="_blank" title="Ranking Signals Next Gen"><span style="color: #bb4a03;">Rand
Fishkin thinks</span></a> that having Linkedin profiles that say they work
for your company is a brand signal.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">173. Legitimacy of Social Media
Accounts: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">A social media account with 10,000 followers and 2 posts is
probably interpreted <strong><span style="font-family: "georgia" , "serif";">a
lot</span></strong>differently than another 10,000-follower strong account with
lots of interaction.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">174. Brand Mentions on News Sites</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: Really
big brands get mentioned on Google News sites all the time. In fact, some
brands even have their own Google News feed on the first page.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">175. Co-Citations</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: Brands
get mentioned without getting linked to. Google likely looks at non-hyperlinked
brand mentions as a brand signal.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">176. Number of RSS
Subscribers: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Considering that Google <a href="https://en.wikipedia.org/wiki/FeedBurner" target="_blank" title="Feedburner Wikipedia"><span style="color: #bb4a03;">owns the popular
Feedburner RSS service</span></a>, it makes sense that they would look at RSS
Subscriber data as a popularity/brand signal.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">177. Brick and Mortar Location
With Google+ Local Listing: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Real businesses have offices. It’s
possible that Google fishes for location-data to determine whether or not a site
is a big brand.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">178. Website is Tax Paying
Business:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> <a href="https://www.moz.com/article/search-ranking-factors#metrics-3" target="_blank" title="Ranking Factors from 2011"><span style="color: #bb4a03;">Moz
reports</span></a> that Google may look at whether or not a site is
associated with a tax-paying business.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">179. Panda Penalty</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: Sites
with low-quality content (particularly <a href="https://en.wikipedia.org/wiki/Content_farm" target="_blank" title="Content Farms"><span style="color: #bb4a03;">content farms</span></a>) are
less visible in search after getting <a href="https://www.moz.com/blog/beat-google-panda" title="Beat Google Panda"><span style="color: #bb4a03;">hit by a Panda penalty</span></a>.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">180. Links to Bad
Neighborhoods: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Linking out to “bad neighborhoods” — like
pharmacy or payday loan sites — may hurt your search visibility.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">181. Redirects: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Sneaky
redirects <a href="https://support.google.com/webmasters/bin/answer.py?hl=en&answer=66355" title="Cloaking"><span style="color: #bb4a03;">is a big no-no</span></a>. If
caught, it can get a site not just penalized, but de-indexed.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">182. Popups or Distracting
Ads: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">The official <a href="https://pdfcast.org/pdf/google-guidelines" target="_blank" title="Leaked Google Guidelines"><span style="color: #bb4a03;">Google Rater
Guidelines Document</span></a> says that popups and distracting ads is a
sign of a low-quality site.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">183. Site Over-Optimization: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Includes
on-page factors like keyword stuffing, header tag stuffing, excessive keyword
decoration.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">184. Page Over-Optimization: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Many
people report that — unlike Panda — Penguin targets individual page (and even
then just for certain keywords).</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">185. Ads Above the Fold</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: The “<a href="https://googlewebmastercentral.blogspot.com/2012/01/page-layout-algorithm-improvement.html" target="_blank" title="Page Layout Algorithm"><span style="color: #bb4a03;">Page
Layout Algorithm</span></a>” penalizes sites with lots of ads (and not much
content) above the fold.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">186. Hiding Affiliate Links: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Going too
far when trying to hide affiliate links (especially with cloaking) can bring on
a penalty.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">187. Affiliate Sites: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">It’s no
secret that Google <a href="https://support.google.com/webmasters/bin/answer.py?hl=en&answer=76465" target="_blank" title="Affiliate Programs Guidelines from Big G"><span style="color: #bb4a03;">isn’t the biggest fan of affiliates</span></a>. And many
think that sites that monetize with affiliate links are put under extra
scrutiny.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">188. Autogenerated Content: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Google <a href="https://support.google.com/webmasters/bin/answer.py?hl=en&answer=2721306" target="_blank" title="Autogenerated Content"><span style="color: #bb4a03;">isn’t
a big fan</span></a> of autogenerated content. If they suspect that your
site’s pumping out computer-generated content, it could result in a penalty or
de-indexing.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">189. Excess PageRank
Sculpting: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Going too far with <a href="https://searchengineland.com/pagerank-sculpting-is-dead-long-live-pagerank-sculpting-21102" target="_blank" title="PageRank Sculpting"><span style="color: #bb4a03;">PageRank
sculpting</span></a> — by nofollowing all outbound links or most internal
links — may be a sign of gaming the system.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">190. IP Address Flagged as Spam:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> If
your server’s IP address is flagged for spam, <a href="https://www.seoinc.com/seo-blog/dedicated-ip-address-to-improve-google-seo/" target="_blank" title="IP Address Penalty"><span style="color: #bb4a03;">it may
hurt all of the sites on that server</span></a>.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">191. Meta Tag Spamming:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> Keyword
stuffing can also happen in meta tags. If Google thinks you’re adding keywords
to your meta tags to game the algo, they may hit your site with a penalty.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">192. Unnatural Influx of Links</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: A sudden
(and unnatural) influx of links is a sure-fire sign of phony links.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">193. Penguin Penalty: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Sites that
were hit by <a href="https://en.wikipedia.org/wiki/Google_Penguin" target="_blank" title="Google Penguin"><span style="color: #bb4a03;">Google
Penguin</span></a> are significantly less visible in search.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">194. Link Profile with High % of
Low Quality Links:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> Lots of links from sources commonly used
by black hat SEOs (like blog comments and forum profiles) may be a sign of
gaming the system.</span></div>
<div style="background: white; margin-top: 0cm;">
<br /></div>
<div style="background: white; margin-top: 0cm;">
<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">195. Linking Domain Relevancy:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> The
famous analysis by <a href="https://www.micrositemasters.com/blog/penguin-analysis-seo-isnt-dead-but-you-need-to-act-smarter-and-5-easy-ways-to-do-so/" target="_blank" title="Linking Domain Relevancy"><span style="color: #bb4a03;">MicroSiteMasters.com</span></a> found
that sites with an unnaturally high amount of links from unrelated sites were
more susceptible to Penguin.</span></div>
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<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">196. Unnatural Links
Warning: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Google sent out thousands of “Google Webmaster Tools notice of
detected unnatural links” messages. This usually precedes a ranking drop,
although <a href="https://productforums.google.com/forum/#!topic/webmasters/XNBqi7n-UEk" target="_blank" title="Google WMT Message to the BBC"><span style="color: #bb4a03;">not
100% of the time</span></a>.</span></div>
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<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">197. Links from the Same Class C
IP</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: Getting an unnatural amount of links from sites on the same
server IP may be a sign of blog network link building.</span></div>
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<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">198. “Poison” Anchor Text: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Having
“poison” anchor text (especially pharmacy keywords) pointed to your site may be
a sign of spam or a hacked site. Either way, it can hurt your site’s ranking.</span></div>
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<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">199. Manual Penalty:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> Google
has been known to hand out manual penalties, like in the well-publicized <a href="https://searchengineland.com/google-says-no-comment-on-why-interflora-was-penalized-149308" target="_blank" title="Interflora Penalty"><span style="color: #bb4a03;">Interflora
fiasco</span></a>.</span></div>
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<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">200. Selling Links:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> Selling
links can definitely impact <a href="https://searchengineland.com/google-reminds-webmasters-selling-links-can-lead-to-pagerank-penalty-131615" target="_blank" title="Selling Links"><span style="color: #bb4a03;">toolbar
PageRank</span></a> and may hurt your search visibility.</span></div>
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<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">201. Google Sandbox:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> New
sites that get a sudden influx of links are sometimes put in the <a href="https://en.wikipedia.org/wiki/Sandbox_effect" target="_blank" title="Google Sandbox"><span style="color: #bb4a03;">Google Sandbox</span></a>,
which temporarily limits search visibility.</span></div>
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<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">202. Google Dance:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> The
Google Dance can temporarily shake up rankings. According to a <a href="https://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-adv.htm&r=1&f=G&l=50&d=PALL&S1=08244722&OS=PN/08244722&RS=PN/08244722" target="_blank" title="Rank Modifying Spammers Patent"><span style="color: #bb4a03;">Google
Patent</span></a>, this may be a way for them to determine whether or not a
site is trying to game the algorithm.</span></div>
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<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">203. Disavow Tool: </span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">Use of the
Disavow Tool may remove a manual or algorithmic penalty for sites that were the
victims of negative SEO.</span></div>
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<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">204. Reconsideration Request</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">: A
successful reconsideration request can lift a penalty.</span></div>
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<strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;">205. Temporary Link Schemes:</span></strong><span style="color: #383838; font-family: "georgia" , "serif"; font-size: 13.5pt;"> Google
has (apparently) caught onto people that create — and quickly remove — spammy
links. Also know as a <a href="https://dejanseo.com.au/temporary-link-schemes/" target="_blank"><span style="color: #bb4a03;">temporary link scheme</span></a>.</span></div>
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<a href="https://tibacademybengaluru.blogspot.in/2017/10/top-ten-off-page-seo-techniques.html" target="_blank"><br /></a></div>
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<a href="https://tibacademybengaluru.blogspot.in/2017/10/top-ten-off-page-seo-techniques.html" target="_blank">TOP 10 Off-Page Techniques to Boos your website Rank Higher</a></div>
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