Friday, 10 November 2017

Inbound Marketing Methodology

Inbound Marketing Methodology

What is Inbound Marketing

Inbound Marketing is focused on attracting customers through relevant and helpful content and adding at every stage in your customer’s buying journey. With inbound marketing, potential customers find you through channels like blog, search engines and social media. 

Attractà Convertà Closeà Delight

The above four Phrase are turn strangers into visitors, leads, customers and promoters. The Methodology becomes even more powerful when implemented with your sales and customer success strategy


Strangers ---> Visitors

You don’t want just anyone come in to your site. You want people more likely to become a lead and ultimately happy customers. How do you get them? You attract more of the right customers with relevant content at the right time when they are looking for it.


Inbound Marketing Starts with content. A blog is the single way to attract the visitors to your website. In order to get found by the right prospective customers, you must create educational content that specks to them and answers their questions.

Content Strategy

Your customers begin their buying process online, usually by searching to find something they have questions about. So, you need to make sure you’re showing up when and where they search. To do that, increase your presence with tools that helps you define and implement your content strategy.

Social Media

Successful inbound strategies are all about remarkable content – and social media allow you to share that valuable information engage with your prospects and put a human face on your brand. Interact on the platform where your ideal buyers spend their time.



Once you’ve attract website visitors, the next step is to convert those people to leads. You do this by opening up a conversation in whatever way works best for them – with messages forms or meetings. Once you have in touch , you answer questions and provide relevant content that is interested and valuable to each of your personas – and continues the conversation.


In order for visitors to become lead, they can fill out a form and submit their information. Optimize your form to make this step of the conversion process as easy as possible.


To win new deals, your going to have speak with people one way or another, via phone or virtual meeting. Give prospects an easy way to book meeting without the back and forth.Your calendar says full, and you stay productive. Show up engage and win a new customer.


Chat with site visitors, connect with the right people at the right time, and make chat conversation a natural part of your sales process. Close more deal with the live chat tools that build for sale teams. Messages helps Sales team connect with the right people right when they are most engaged.


Keep track of the leads you are converting in your CRM, a centralized content database. Having all your data in one place help you make sense of every interaction you have had with your contacts and optimize with your future
interactions to more effectively attract convert close and delight your ideal customers.


You’re on the right track. You’ve attracted the right visitors and converted the right leads, but now you need to transform those leads to customers. How can you most effectively do this? The sales tools available at this stage to make sure you’re closing the right leads at the right time faster and easier.

Pipeline Management

How do you know which marketing efforts are brining in the best leads? Is your sales team effectively closing those best leads in to customers? Is your sales team effectively closing those best leads into customer? Using HubSpot's CRM allows you to analyze just how well your marketing and sales teams are playing together.

Lead Nurturing
Each lead you have should be nurtured according to their interests and lifecycle stage. Pages they’ve visited, content and whitepapers – all these indicate shifting interests. Good nurturing adapts messaging to stay relevant and makes winning new customers faster.


What do you do if a visitor clicks on your call-to-action, fills out a landing page, or downloads your whitepaper, but still isn’t ready to become a customer? A series of emails focused on useful, relevant content can build trust with a prospect and help them become more ready to buy.

Predictive Lead Scoring

Lead scoring is a great way to handle growth at your company. As your business grows and you generate more leads, it doesn't always make sense to get in touch with every single lead. You want to make sure a sale is prioritizing their time based on the most qualified leads.


The inbound way is all about providing a remarkable experience for your customers. Plus, they have much higher expectations of your business and how they’re treated than ever before. So, it’s even more important to engage with, delight, and make your customers successful. If you do, they will buy more, stay with you longer, refer their friends, and be happy to tell the world they love you.

Customer Hub

Your customers can be your biggest fans or worst detractors. It all comes down to how well you understand them and if you’ve helped them succeed. With Customer Hub you’ll have the tools and playbook you need to get to know, connect with, and truly help your customers succeed.

Smart Content

No one wants a sales pitch when they've already bought. Smart content makes sure you don't show loyal customers CTAs or content meant for first-time buyers. And with smart calls-to-action, you present different visitors with offers that change based on buyer persona and lifecycle stage.


Manage, collaborate, and respond to customer messages, from any channel, inside HubSpot. Keep track of potential deals, questions, comments, and requests – and start having better more meaningful customer conversations.

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