Inbound Marketing Methodology
What is Inbound Marketing
Inbound
Marketing is focused on attracting customers through relevant and helpful
content and adding at every stage in your customer’s buying journey. With
inbound marketing, potential customers find you through channels like blog,
search engines and social media.
Attractà Convertà Closeà Delight
The above
four Phrase are turn strangers into visitors, leads, customers and promoters.
The Methodology becomes even more powerful when implemented with your sales and
customer success strategy
Attract
Strangers ---> Visitors
You don’t
want just anyone come in to your site. You want people more likely to become a
lead and ultimately happy customers. How do you get them? You attract more of
the right customers with relevant content at the right time when they are
looking for it.
Blogging
Inbound
Marketing Starts with content. A blog is the single way to attract the visitors
to your website. In order to get found by the right prospective customers, you
must create educational content that
specks to them and answers their questions.
Content Strategy
Your
customers begin their buying process online, usually by searching to find
something they have questions about. So, you need to make sure you’re showing
up when and where they search. To do that, increase your presence with tools
that helps you define and implement your content strategy.
Social Media
Successful
inbound strategies are all about remarkable content – and social media allow
you to share that valuable information engage with your prospects and put a
human face on your brand. Interact on the platform where your ideal buyers spend
their time.
Convert
VisitorsàLeads
Once you’ve
attract website visitors, the next step is to convert those people to leads.
You do this by opening up a conversation in whatever way works best for them –
with messages forms or meetings. Once you have in touch , you answer questions
and provide relevant content that is interested and valuable to each of your
personas – and continues the conversation.
Forms
In order for
visitors to become lead, they can fill out a form and submit their information.
Optimize your form to make this step of the conversion process as easy as
possible.
Meeting
To win new
deals, your going to have speak with people one way or another, via phone or virtual
meeting. Give prospects an easy way to book meeting without the back and
forth.Your calendar says full, and you stay productive. Show up engage and win
a new customer.
Message
Chat with
site visitors, connect with the right people at the right time, and make chat
conversation a natural part of your sales process. Close more deal with the
live chat tools that build for sale teams. Messages helps Sales team connect
with the right people right when they are most engaged.
CRM
Keep track
of the leads you are converting in your CRM, a centralized content database.
Having all your data in one place help you make sense of every interaction you
have had with your contacts and optimize with your future
interactions
to more effectively attract convert close and delight your ideal customers.
Close
You’re on
the right track. You’ve attracted the right visitors and converted the right
leads, but now you need to transform those leads to customers. How can you most
effectively do this? The sales tools available at this stage to make sure you’re
closing the right leads at the right time faster and easier.
Pipeline Management
How do you
know which marketing efforts are brining in the best leads? Is your sales team
effectively closing those best leads in to customers? Is your sales team effectively
closing those best leads into customer? Using
HubSpot's CRM allows you to analyze just how well your marketing and sales
teams are playing together.
Lead
Nurturing
Each lead you have should be nurtured according to their
interests and lifecycle stage. Pages they’ve visited, content and whitepapers –
all these indicate shifting interests. Good nurturing adapts messaging to stay
relevant and makes winning new customers faster.
Email
What
do you do if a visitor clicks on your call-to-action, fills out a landing page,
or downloads your whitepaper, but still isn’t ready to become a customer? A
series of emails focused on useful, relevant content can build trust with a prospect
and help them become more ready to buy.
Predictive Lead Scoring
Lead
scoring is a great way to handle growth at your company. As your business grows
and you generate more leads, it doesn't always make sense to get in touch with
every single lead. You want to make sure a sale is prioritizing their time
based on the most qualified leads.
Delight
The inbound way is all about providing a remarkable
experience for your customers. Plus, they have much higher expectations of your
business and how they’re treated than ever before. So, it’s even more important
to engage with, delight, and make your customers successful. If you do, they
will buy more, stay with you longer, refer their friends, and be happy to tell
the world they love you.
Customer Hub
Your customers can be your biggest fans or worst
detractors. It all comes down to how well you understand them and if you’ve
helped them succeed. With Customer Hub you’ll have the tools and playbook you
need to get to know, connect with, and truly help your customers succeed.
Smart Content
No one wants a sales pitch when they've already
bought. Smart content makes sure you don't show loyal customers CTAs or content
meant for first-time buyers. And with smart calls-to-action, you present
different visitors with offers that change based on buyer persona and lifecycle
stage.
Conversations
Manage,
collaborate, and respond to customer messages, from any channel, inside
HubSpot. Keep track of potential deals, questions, comments, and requests – and
start having better more meaningful customer conversations.
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